Morozova Nadezhda Albertovna
Cand.Econ.Sci., the senior lecturer
Russia, Omsk state pedagogical university
The basic approaches in the study of communications are considered as well as the evolution of the concept of «communication» with respect to the organization. The integrated approach in the use of communications resources is proposed. The levels of formation of the communication strategy in the organization are presented.
communication, the evolution of communications, integrated approach, the communication strategy of the organization.
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