Procedure for choice of market niches high-technology products

ПОДЕЛИТЬСЯ С ДРУЗЬЯМИ
Authors


Ph.D., associate professor
Russia, State University of Management named after S.Ordzhonikidze
tokarev.boris@gmail.com

Abstract

The article is offered a method for choice high-technology market niches. The procedure is organized on evaluation of internal and external factors, forecasting for future development, risks evaluation. The sequence of steps is described.

Keywords

high-technology market, market niches, internal and external factors, risk, forecasting.

Рекомендуемая ссылка

Tokarev Boris Evgenevich
Procedure for choice of market niches high-technology products// Современные технологии управления. ISSN 2226-9339. – #1 (13). Номер статьи: 1305. Дата публикации: . Режим доступа: http://sovman.ru/en/article/1305/

Full article text is available only in Russian.
Please select from the menu Russian language and continue reading.


References

  1. Tokarev B.E. Method for detection of high-technology market niches// Marketing in Russia and abroad, №3, 2011. – p.3-20.
  2. Tokarev B.E. Method for evaluation of high-technology market niches // Marketing in Russia and abroad, №5, 2011. – p.17-24.
  3. Courtney H., Kirkland J., Viguerie P. Strategy under uncertainty. // Harvard Business Review, 1997. – V.75. – p. 67-79.
  4. Cuhls K. From forecasting to foresight processes – New participative foresight activities in Germany // Journal of Forecasting, 2003. – №22, p. 93-111.
  5. Hines A.,  Bishop P. Thinking about the future: Guidelines for Strategic Foresight. –Washington, Social Technologies, LLC, 2004.
  6. Allen K. Bringing new technologies to market / K.R. Allen – М.: BINOM, Knowledge Laboratory, 2009. – 455p.
  7. Babaskin S. Innovation project – М.: Delo ANE, 2009. – 240p.
  8. Khroutski V.E. The market niche: what it is and how to settle in it http://www.advertology.ru/article30390.htm
  9. Liesio J., Mild P., Salo A. Preference programming for robust portfolio modeling and project selection. // European Journal of operating research, 2006, Vol. 181, №3. – P.1488-1505.