Relationship marketing: customers, suppliers and competitors

ПОДЕЛИТЬСЯ С ДРУЗЬЯМИ
Авторы


graduate student, lecturer in management and marketing
Russia, Vyatka State University
mim@mcnip.ru

Аннотация

n modern conditions of overproduction and domination in the market of consumers to the organizations everything is more difficult to survive alone and to succeed in fierce competitive fight. The modern concept of marketing, marketing of relationship, considers interests of all interested in its activity of consumers, suppliers, wholesale and retail dealers, and also competitors, the state and public organizations on the basis of establishment with them long-term mutually advantageous partnership.

Ключевые слова

Marketing of relationship, stakeholders, the marketing concept, life cycle of relationship with the client, concepts «service of consumers» and «the service industry», a chain of creation of value, internal marketing.

Категории статьи:

Read also

Статья также доступна (this article also available):

Рекомендуемая ссылка

Moseeva Galina Vasilyevna
Relationship marketing: customers, suppliers and competitors// Современные технологии управления. ISSN 2226-9339. – #4 (16). Номер статьи: 1604. Дата публикации: . Режим доступа: http://sovman.ru/en/article/1604/

Full article text is available only in Russian.
Please select from the menu Russian language and continue reading.


References

  1. Egan, J. Relationship marketing. Analysis of marketing strategies on the basis of the relationship. Per. from English. – 2nd ed. – Moscow: Unity – Dana, 2008 – 375 p.
  2. I. Kotlyarov loyalty and repetitive buying – Marketing and market research, № 06, 2010
  3. Palavin K. Regulation of working with clients to ensure their loyalty, marketing and marketing research, № 02, 2010.