Moseeva Galina Vasilyevna
graduate student, lecturer in management and marketing
Russia, Vyatka State University
n modern conditions of overproduction and domination in the market of consumers to the organizations everything is more difficult to survive alone and to succeed in fierce competitive fight. The modern concept of marketing, marketing of relationship, considers interests of all interested in its activity of consumers, suppliers, wholesale and retail dealers, and also competitors, the state and public organizations on the basis of establishment with them long-term mutually advantageous partnership.
Marketing of relationship, stakeholders, the marketing concept, life cycle of relationship with the client, concepts «service of consumers» and «the service industry», a chain of creation of value, internal marketing.
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