Theoretical bases of modeling decision-marketing solutions

ПОДЕЛИТЬСЯ С ДРУЗЬЯМИ
Authors


Ph.D., associate professor, doctoral student in automated systems and modeling in economics
Ukraine, Khmelnitsky National University
violete.@ukr.net

Abstract

The paper deals with issues related with theoretical aspects of modelling of marketing decision making process. According to system approach marketing decision making process is seen as a set of related subprocesses. Provided an opportunity to use the economic and mathematical modelling at each stage of the decision making process.

Keywords

marketing decision making process, economic and mathematical modelling, the formalization of management problems.

Categories of article:

Рекомендуемая ссылка

Grigoruk Pavel Mikhaylovych
Theoretical bases of modeling decision-marketing solutions// Современные технологии управления. ISSN 2226-9339. – #12 (24). Номер статьи: 2402. Дата публикации: . Режим доступа: http://sovman.ru/en/article/2402/

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