Organization and advertising activities of commercial enterprises

ПОДЕЛИТЬСЯ С ДРУЗЬЯМИ
Авторы


Doctor of Economics, Professor of Management Communications
Russia, St. Petersburg State University

Аннотация

One of the fundamental functions of advertising is economic. From the moment when the company plans and implements launches its advertising campaign, a chain reaction of economic events. In this article we present a scheduling algorithm campaigns entrepreneurial structures.

Ключевые слова

advertising, advertising, advertising campaign planning algorithm.

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Potolokova Mariia Olegovna
Organization and advertising activities of commercial enterprises// Современные технологии управления. ISSN 2226-9339. – #3 (27). Номер статьи: 2703. Дата публикации: . Режим доступа: http://sovman.ru/en/article/2703/

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References

  1. Potolokova M.O., Popkov V.P.  Methodological guidelines for the development planning of advertising companies [Metodicheskie osnovy formirovaniia sistemy planirovaniia reklamnoi deiatelnosti predpriiatiia]. SPb., Nestor, 2005.- 88 p.
  2. Potolokova M.O. Methodology for managing network-based business structures targeted advertising. monograph [Metodologiia upravleniia setevymi predprinimatelskimi strukturami na osnove tcelevoi reklamy.: Monografiia]. Federalnoe agentstvo po obrazovaniiu, SPbGIEU. SPb: SPbGIEU, 2007. 220 p.