Role of information systems in the course of marketing of the industrial enterprise

ПОДЕЛИТЬСЯ С ДРУЗЬЯМИ
Authors


senior Lecturer
Russia, Samara State University of Economics, Syzransky branch
olechkasgeu.@mail.ru

Abstract

In modern conditions the special importance is gained by information systems in management of the enterprise. The author in the work emphasizes the value and a role of information resources in this activity. The author gives special importance to information systems of marketing.

Keywords

information system, industrial enterprise, control system of marketing information.

Categories of article:

Рекомендуемая ссылка

Pudovkina Olga Evgenevna
Role of information systems in the course of marketing of the industrial enterprise// Современные технологии управления. ISSN 2226-9339. – #8 (32). Номер статьи: 3206. Дата публикации: . Режим доступа: http://sovman.ru/en/article/3206/

Full article text is available only in Russian.
Please select from the menu Russian language and continue reading.


References

  1. Ashmarina S.I. Scientific and methodological bases of research of efficiency of use of information resources [Nauchno-metodologicheskie osnovy issledovaniia effektivnosti ispolzovaniia informatcionnykh resursov]. S.I. Ashmarina, T.N. Gorokhovitckaia.  Samara: Publishing house Samar. the state. un., 2005. – 420 p.
  2. Lovtcov D.A. Modeli of measurement of information resources of an automated control system [Modeli izmereniia informatcionnykh resursov avtomatizirovannoi sistemy upravleniia]. Automatic equipment and telemechanics. 1996 . No. 9. pp. 3-17.
  3. Pankrukhin A.P. Marketing: Studies. for the students who are training in 061500 “Marketing” [Marketing: Ucheb. dlia studentov, obuchaiushchikhsia po spetcialnosti 061500 «Marketing»]. Guild of marketing specialists. 3rd prod. M: Ome-ga-L, 2005. 656 pp.