Astashova Julija Vladimirovna
PhD, Associate Professor of Marketing and Management
Russia, South Ural State University
In article relevance of revision of the upper age brackets of a target segment of business in the conditions of population aging is proved. Practice of domestic and foreign business at interaction with consumers of the senior age group is considered. On the basis of allocation of specific characteristics of behavior of elderly consumers by the author the system of requirements is developed, and also the rational compensating model of the behavior, allowing to build effective processes of interaction with elderly consumers is offered and proved.
population aging, behavior of consumers, marketing, rational compensating model of behavior, elderly consumers.
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