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Relationship marketing: customers, suppliers and competitors


Мосеева Галина Васильевна
аспирант, преподаватель кафедры менеджмента и маркетинга
Россия, Вятский государственный университет


n modern conditions of overproduction and domination in the market of consumers to the organizations everything is more difficult to survive alone and to succeed in fierce competitive fight. The modern concept of marketing, marketing of relationship, considers interests of all interested in its activity of consumers, suppliers, wholesale and retail dealers, and also competitors, the state and public organizations on the basis of establishment with them long-term mutually advantageous partnership.

Ключевые слова

Marketing of relationship, stakeholders, the marketing concept, life cycle of relationship with the client, concepts «service of consumers» and «the service industry», a chain of creation of value, internal marketing.

Рекомендуемая ссылка

Мосеева Галина Васильевна. Relationship marketing: customers, suppliers and competitors // Современные технологии управления. ISSN 2226-9339. — #4 (16). Номер статьи: 1604. Дата публикации: 08.04.2012. Режим доступа: https://sovman.ru/en/article/1604/


Moseeva Galina Vasilyevna
graduate student, lecturer in management and marketing
Russia, Vyatka State University



Suggested citation

Moseeva Galina Vasilyevna. // Modern Management Technology. ISSN 2226-9339. — #4 (16). Art. #  1604. Date issued: 08.04.2012. Available at: https://sovman.ru/en/article/1604/

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Библиографический список

  1. Egan, J. Relationship marketing. Analysis of marketing strategies on the basis of the relationship. Per. from English. – 2nd ed. – Moscow: Unity – Dana, 2008 – 375 p.
  2. I. Kotlyarov loyalty and repetitive buying – Marketing and market research, № 06, 2010
  3. Palavin K. Regulation of working with clients to ensure their loyalty, marketing and marketing research, № 02, 2010.

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