Relationship marketing: customers, suppliers and competitors
Авторы
Аннотация
n modern conditions of overproduction and domination in the market of consumers to the organizations everything is more difficult to survive alone and to succeed in fierce competitive fight. The modern concept of marketing, marketing of relationship, considers interests of all interested in its activity of consumers, suppliers, wholesale and retail dealers, and also competitors, the state and public organizations on the basis of establishment with them long-term mutually advantageous partnership.
Ключевые слова
Marketing of relationship, stakeholders, the marketing concept, life cycle of relationship with the client, concepts «service of consumers» and «the service industry», a chain of creation of value, internal marketing.
Рекомендуемая ссылка
Мосеева Галина Васильевна. Relationship marketing: customers, suppliers and competitors // Современные технологии управления. ISSN 2226-9339. — #4 (16). Номер статьи: 1604. Дата публикации: 08.04.2012. Режим доступа: https://sovman.ru/en/article/1604/
Authors
Abstract
Keywords
Suggested citation
Moseeva Galina Vasilyevna. // Modern Management Technology. ISSN 2226-9339. — #4 (16). Art. # 1604. Date issued: 08.04.2012. Available at: https://sovman.ru/en/article/1604/
Читайте также
Библиографический список
- Egan, J. Relationship marketing. Analysis of marketing strategies on the basis of the relationship. Per. from English. – 2nd ed. – Moscow: Unity – Dana, 2008 – 375 p.
- I. Kotlyarov loyalty and repetitive buying – Marketing and market research, № 06, 2010
- Palavin K. Regulation of working with clients to ensure their loyalty, marketing and marketing research, № 02, 2010.