Главная страница » Публикации » 2014 » #12 (48) » Rational compensating model of behavior of elderly consumers

Rational compensating model of behavior of elderly consumers


Авторы

Асташова Юлия Владимировна
кандидат экономических наук, доцент кафедры маркетинг и менеджмент
Россия, Южно-Уральский государственный университет
julia_asta@mail.ru

Аннотация

In article relevance of revision of the upper age brackets of a target segment of business in the conditions of population aging is proved. Practice of domestic and foreign business at interaction with consumers of the senior age group is considered. On the basis of allocation of specific characteristics of behavior of elderly consumers by the author the system of requirements is developed, and also the rational compensating model of the behavior, allowing to build effective processes of interaction with elderly consumers is offered and proved.

Ключевые слова

population aging, behavior of consumers, marketing, rational compensating model of behavior, elderly consumers.

Рекомендуемая ссылка

Асташова Юлия Владимировна. Rational compensating model of behavior of elderly consumers // Современные технологии управления. ISSN 2226-9339. — #12 (48). Номер статьи: 4801. Дата публикации: 08.12.2014. Режим доступа: https://sovman.ru/en/article/4801/

Authors

Astashova Julija Vladimirovna
PhD, Associate Professor of Marketing and Management
Russia, South Ural State University
julia_asta@mail.ru
Асташова Юлия Владимировна
кандидат экономических наук, доцент кафедры маркетинг и менеджмент
Россия, Южно-Уральский государственный университет

Abstract

Keywords

Suggested citation

Astashova Julija Vladimirovna, Асташова Юлия Владимировна. // Modern Management Technology. ISSN 2226-9339. — #12 (48). Art. #  4801. Date issued: 08.12.2014. Available at: https://sovman.ru/en/article/4801/


Print Friendly, PDF & Email

Читайте также






Библиографический список

  1. Bagiev G.L. Socio-economic factors of the formation and development of gerontomarketing [Social’no-jekonomicheskie faktory formirovanija i razvitija gerontomarketinga]. Problems of modern economy. 2012. № 2. pp. 207-211.
  2. Arcopedico shoes. URL: http://www.arcopedicoshoes.com/
  3. The Old Ladies Rebellion. URL: http://www.oldladiesrebellion.com/
  4. Old Ladies Rebellion, fashion brand for pensioners.  URL: http://silverevolution.wordpress.com/2012/02/07/old-ladies-rebellion-fashion-brand-for-pensioners/
  5. Okol’nishnikova I.Ju. Analysis of approaches to the estimation of efficiency of marketing communications [Analiz podhodov k ocenke jeffektivnosti marketingovyh kommunikacij]. Bulletin of the South Ural State University. Series Economy and management. 2011. Vol. № 28(245). pp. 134-142.
  6. Okol’nishnikova I.Ju. Formation and development of marketing communications in the conditions of individualization of consumer demand [Formirovanie i razvitie marketingovyh kommunikacij v uslovijah individualizacii potrebitel’skogo sprosa]. Report of Economy Doctor Thesis. SPb, 2011. 41 p.