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Technological innovations in sales of banking products

Financial Management
Technological innovations in sales of banking products

Авторы

Бычкова Ирина Игоревна
Аспирант кафедры «Банковское дело»
Россия, Ростовский Государственный Экономический Университет (РИНХ)
irinaibychkova@yandex.ru
Семенюта Ольга Гетовна
Д.э.н., профессор, Зав. Кафедрой «Банковское дело»
Россия, Ростовский Государственный Экономический Университет (РИНХ)
ogsmail1@mail.ru

Аннотация

The article discusses the features of the remote client service related to the behavior of consumers of retail banking products in terms of the use of remote service channels. Analyze the level of awareness of the remote service channels and barriers considered use of remote service channels on the acquisition of retail banking products based on the segmentation of consumer groups. Based on the findings developed proposals to promote remote service channels using banking products in the retail segment of consumers.

Ключевые слова

remote service channels, consumer, customer segments retail banking, payments, transfers, online banking, ATMs, banking terminals, internet, mobile banking.

Рекомендуемая ссылка

Бычкова Ирина Игоревна,Семенюта Ольга Гетовна. Technological innovations in sales of banking products // Современные технологии управления. ISSN 2226-9339. — #3 (63). Номер статьи: 6306. Дата публикации: 22.03.2016. Режим доступа: https://sovman.ru/en/article/6306/

Authors

Bychkova Irina
Graduate student of Department «Banking»
Russia, Rostov state economic university (RINH)
irinaibychkova@yandex.ru
Semenyuta Оlga
Doctor of Economics, Professor, Head of Department «Banking»
Russia, Rostov state economic university (RINH)
ogsmail1@mail.ru

Abstract

Keywords

Suggested citation

Bychkova Irina,Semenyuta Оlga. // Modern Management Technology. ISSN 2226-9339. — #3 (63). Art. #  6306. Date issued: 22.03.2016. Available at: https://sovman.ru/en/article/6306/

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Библиографический список

  1. Tracking Study “Behavior of the population in terms of making payments and transfers”, 2013. Commissioned by OJSC “Sberbank of Russia”.
  2. “Segmentation study”, 2011. Commissioned by PJSC “Sberbank of Russia”.
  3. A report on the study “Monitoring the dynamics of knowledge and use channels to make payments and money transfers” March 3, 2014 – August 31, 2014, Ipsos-ASI.
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