Technological innovations in sales of banking products


Graduate student of Department «Banking»
Russia, Rostov state economic university (RINH)
[email protected]

Doctor of Economics, Professor, Head of Department «Banking»
Russia, Rostov state economic university (RINH)
[email protected]


The article discusses the features of the remote client service related to the behavior of consumers of retail banking products in terms of the use of remote service channels. Analyze the level of awareness of the remote service channels and barriers considered use of remote service channels on the acquisition of retail banking products based on the segmentation of consumer groups. Based on the findings developed proposals to promote remote service channels using banking products in the retail segment of consumers.


remote service channels, consumer, customer segments retail banking, payments, transfers, online banking, ATMs, banking terminals, internet, mobile banking.

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Bychkova Irina , Semenyuta Оlga
Technological innovations in sales of banking products// Modern Management Technology. ISSN 2226-9339. – #3 (63). Art. # 6306. Date issued: . Available at:

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