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Analysis of the possibilities of using the principles of behavioral economics to make effective management decisions

Marketing Management
Analysis of the possibilities of using the principles of behavioral economics to make effective management decisions

Авторы

Яковлева Елена Андреевна
кандидат экономических наук, доцент кафедры управления человеческими ресурсами
Россия, Южный федеральный университет
legenda17@inbox.ru

Аннотация

Article is devoted to the review of some aspects of the heuristics theory and the cognitive distortions which are part of behavioral economy. Article is also describes the most significant behavioral anomalies connected with the restriction of efficiency for the made management decisions and new tools for the analysis of economic decisions are offered. The mechanism of use of the behavioral economy principles for optimization of business solutions is opened.

Ключевые слова

Behavioral economy, cognitive distortions, the heuristics theory, the hidden preferences, group protectionism, the conflict of interests, the managing program, heuristics of confirmation and escalation of participation.

Рекомендуемая ссылка

Яковлева Елена Андреевна. Analysis of the possibilities of using the principles of behavioral economics to make effective management decisions // Современные технологии управления. ISSN 2226-9339. — #5 (65). Номер статьи: 6504. Дата публикации: 17.05.2016. Режим доступа: https://sovman.ru/en/article/6504/

Authors

Jakovleva Elena Andreevna
Candidate of Economic Sciences, Associate Professor of the Department of Human Resource Management
Russia, Southern Federal University
legenda17@inbox.ru

Abstract

Keywords

Suggested citation

Jakovleva Elena Andreevna. // Modern Management Technology. ISSN 2226-9339. — #5 (65). Art. #  6504. Date issued: 17.05.2016. Available at: https://sovman.ru/en/article/6504/

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