Analysis of the possibilities of using the principles of behavioral economics to make effective management decisions
Jakovleva Elena Andreevna
Candidate of Economic Sciences, Associate Professor of the Department of Human Resource Management
Russia, Southern Federal University
Article is devoted to the review of some aspects of the heuristics theory and the cognitive distortions which are part of behavioral economy. Article is also describes the most significant behavioral anomalies connected with the restriction of efficiency for the made management decisions and new tools for the analysis of economic decisions are offered. The mechanism of use of the behavioral economy principles for optimization of business solutions is opened.
Behavioral economy, cognitive distortions, the heuristics theory, the hidden preferences, group protectionism, the conflict of interests, the managing program, heuristics of confirmation and escalation of participation.
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