Analysis of the possibilities of using the principles of behavioral economics to make effective management decisions

ПОДЕЛИТЬСЯ С ДРУЗЬЯМИ
Authors


Candidate of Economic Sciences, Associate Professor of the Department of Human Resource Management
Russia, Southern Federal University
legenda17@inbox.ru

Abstract

Article is devoted to the review of some aspects of the heuristics theory and the cognitive distortions which are part of behavioral economy. Article is also describes the most significant behavioral anomalies connected with the restriction of efficiency for the made management decisions and new tools for the analysis of economic decisions are offered. The mechanism of use of the behavioral economy principles for optimization of business solutions is opened.

Keywords

Behavioral economy, cognitive distortions, the heuristics theory, the hidden preferences, group protectionism, the conflict of interests, the managing program, heuristics of confirmation and escalation of participation.

Рекомендуемая ссылка

Jakovleva Elena Andreevna
Analysis of the possibilities of using the principles of behavioral economics to make effective management decisions// Современные технологии управления. ISSN 2226-9339. – #5 (65). Номер статьи: 6504. Дата публикации: . Режим доступа: http://sovman.ru/en/article/6504/

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