Marketing approach to the management of the relationship between customer and supplier in the market of engineering
Babenkova Anna V.
Ural State University of Economics
Article is devoted to the development of models of marketing management relationship between customer and supplier in the market of engineering, which is based on the authors' proposal complex relationship marketing - Model 6C-6P. Author presents an algorithm for identifying consumer research their satisfaction with the relationship with the supplier. Considered a key element of management models and central part of the algorithm is a technique developed by the author satisfaction assessment relationship with the supplier, which allows to quantify the main characteristics of inter-firm relationships and gain an understanding of consumer expectations and grievances for the subsequent development of corrective measures to improve the quality of cooperation and as a result on improving the efficiency of the company's b2b market in the long term.
Intercompany relationships, relationship marketing, relationship marketing mix, marketing consumer relationship management provider, the industrial market, b2b, market engineering, quality of relationships, the algorithm of consumer research, customer satisfaction relationship, customer satisfaction assessment methodology.
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