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Webinar as the innovative marketing tool: its place and a role in system of advancement of educational services

Management, Economics, Health, Education and Welfare, Marketing Management

Авторы

Матюхина Татьяна Васильевна
аспирант
Россия, Орловский государственный университет
tatvm.@list.ru

Аннотация

Marketing of webinar represents research which is carried out by seminar carrying out in a network the Internet, by means of virtual conference. Webinar as the innovative marketing tool allows the buyer to investigate a product or service, and to the supplier to investigate requirements and interests of the consumers by means of decrease in expenses for marketing since the technology of webinar-marketing is much more economic traditional than means of marketing, advertising, polls, seminars and conferences.

Ключевые слова

webinar, marketing, efficiency, expenses, cost of educational services.

Рекомендуемая ссылка

Матюхина Татьяна Васильевна. Webinar as the innovative marketing tool: its place and a role in system of advancement of educational services // Современные технологии управления. ISSN 2226-9339. — #4 (4). Номер статьи: 0404. Дата публикации: 08.04.2011. Режим доступа: https://sovman.ru/en/article/0404/

Authors

Matuhina Tatiana Vasilevna
Post-graduate student
Russia, Orel State University
tatvm.@list.ru

Abstract

Keywords

Suggested citation

Matuhina Tatiana Vasilevna. // Modern Management Technology. ISSN 2226-9339. — #4 (4). Art. #  0404. Date issued: 08.04.2011. Available at: https://sovman.ru/en/article/0404/

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