Webinar as the innovative marketing tool: its place and a role in system of advancement of educational services

Authors: Matuhina Tatiana Vasilevna
Post-graduate student
Russia, Orel State University
tatvm.@list.ru
Abstract: Marketing of webinar represents research which is carried out by seminar carrying out in a network the Internet, by means of virtual conference. Webinar as the innovative marketing tool allows the buyer to investigate a product or service, and to the supplier to investigate requirements and interests of the consumers by means of decrease in expenses for marketing since the technology of webinar-marketing is much more economic traditional than means of marketing, advertising, polls, seminars and conferences.
Keywords: webinar, marketing, efficiency, expenses, cost of educational services.

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Suggested citation: Matuhina Tatiana Vasilevna
Webinar as the innovative marketing tool: its place and a role in system of advancement of educational services// Modern Management Technology. ISSN 2226-9339. – #4 (4). Art. # 0404. Date issued: 2011-04-08 . Available at: https://sovman.ru/en/article/0404/

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