Webinar as the innovative marketing tool: its place and a role in system of advancement of educational services
Matuhina Tatiana Vasilevna
Russia, Orel State University
Marketing of webinar represents research which is carried out by seminar carrying out in a network the Internet, by means of virtual conference. Webinar as the innovative marketing tool allows the buyer to investigate a product or service, and to the supplier to investigate requirements and interests of the consumers by means of decrease in expenses for marketing since the technology of webinar-marketing is much more economic traditional than means of marketing, advertising, polls, seminars and conferences.
webinar, marketing, efficiency, expenses, cost of educational services.
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