Theoretical bases of modeling decision-marketing solutions
Авторы
Аннотация
The paper deals with issues related with theoretical aspects of modelling of marketing decision making process. According to system approach marketing decision making process is seen as a set of related subprocesses. Provided an opportunity to use the economic and mathematical modelling at each stage of the decision making process.
Ключевые слова
marketing decision making process, economic and mathematical modelling, the formalization of management problems.
Рекомендуемая ссылка
Григорук Павел Михайлович. Theoretical bases of modeling decision-marketing solutions // Современные технологии управления. ISSN 2226-9339. — #12 (24). Номер статьи: 2402. Дата публикации: 08.12.2012. Режим доступа: https://sovman.ru/en/article/2402/
Authors
Abstract
Keywords
Suggested citation
Grigoruk Pavel Mikhaylovych. // Modern Management Technology. ISSN 2226-9339. — #12 (24). Art. # 2402. Date issued: 08.12.2012. Available at: https://sovman.ru/en/article/2402/
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