Grigoruk Pavel Mikhaylovych
Ph.D., associate professor, doctoral student in automated systems and modeling in economics
Ukraine, Khmelnitsky National University
The paper deals with issues related with theoretical aspects of modelling of marketing decision making process. According to system approach marketing decision making process is seen as a set of related subprocesses. Provided an opportunity to use the economic and mathematical modelling at each stage of the decision making process.
marketing decision making process, economic and mathematical modelling, the formalization of management problems.
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