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Theoretical bases of modeling decision-marketing solutions

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Authors


Ph.D., associate professor, doctoral student in automated systems and modeling in economics
Ukraine, Khmelnitsky National University
[email protected]

Abstract

The paper deals with issues related with theoretical aspects of modelling of marketing decision making process. According to system approach marketing decision making process is seen as a set of related subprocesses. Provided an opportunity to use the economic and mathematical modelling at each stage of the decision making process.

Keywords

marketing decision making process, economic and mathematical modelling, the formalization of management problems.

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Grigoruk Pavel Mikhaylovych
Theoretical bases of modeling decision-marketing solutions// Modern Management Technology. ISSN 2226-9339. – #12 (24). Art. # 2402. Date issued: . Available at: https://sovman.ru/en/article/2402/

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