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Essence of psychological approach application to personal sales in the context of relationship marketing paradigm

Marketing Management

Авторы

Киселева Елена Станиславовна
Россия, Национальный исследовательский Томский политехнический университет
rosa.kiss@pochta.ru

Аннотация

The paper analyzes the essence of psychological approach application to personal sales in conditions of relationship marketing domination. Defintions of global relationship marketing, marketing of client relations and personal sale are given. New element of marketing system is proposed as well as universal model of competence for personal agents. Technique for psychological image of the client has been developed.

Ключевые слова

global relationship marketing, relationship marketing with clients, marketing system, psychological approach, personal sale, model of competence for personal agents, psychological image of the client.

Рекомендуемая ссылка

Киселева Елена Станиславовна. Essence of psychological approach application to personal sales in the context of relationship marketing paradigm // Современные технологии управления. ISSN 2226-9339. — #1 (37). Номер статьи: 3703. Дата публикации: 08.01.2014. Режим доступа: https://sovman.ru/en/article/3703/

Authors

Kiseleva Elena Stanislavovna
Russia, National Research Tomsk Polytechnic University
rosa.kiss@pochta.ru

Abstract

Keywords

Suggested citation

Kiseleva Elena Stanislavovna. // Modern Management Technology. ISSN 2226-9339. — #1 (37). Art. #  3703. Date issued: 08.01.2014. Available at: https://sovman.ru/en/article/3703/

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