Essence of psychological approach application to personal sales in the context of relationship marketing paradigm

Kiseleva Elena Stanislavovna

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Authors: Kiseleva Elena Stanislavovna
Russia, National Research Tomsk Polytechnic University
rosa.kiss@pochta.ru
Abstract: The paper analyzes the essence of psychological approach application to personal sales in conditions of relationship marketing domination. Defintions of global relationship marketing, marketing of client relations and personal sale are given. New element of marketing system is proposed as well as universal model of competence for personal agents. Technique for psychological image of the client has been developed.
Keywords: global relationship marketing, relationship marketing with clients, marketing system, psychological approach, personal sale, model of competence for personal agents, psychological image of the client.

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Suggested citation: Kiseleva Elena Stanislavovna
Essence of psychological approach application to personal sales in the context of relationship marketing paradigm// Modern Management Technology. ISSN 2226-9339. – #1 (37). Art. # 3703. Date issued: 2014-01-08 . Available at: https://sovman.ru/en/article/3703/

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