Essence of psychological approach application to personal sales in the context of relationship marketing paradigm
Kiseleva Elena Stanislavovna
Russia, National Research Tomsk Polytechnic University
The paper analyzes the essence of psychological approach application to personal sales in conditions of relationship marketing domination. Defintions of global relationship marketing, marketing of client relations and personal sale are given. New element of marketing system is proposed as well as universal model of competence for personal agents. Technique for psychological image of the client has been developed.
global relationship marketing, relationship marketing with clients, marketing system, psychological approach, personal sale, model of competence for personal agents, psychological image of the client.
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