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Features of use of marketing in management of activity of establishments of secondary professional education

Management, Economics, Health, Education and Welfare, Marketing Management

Авторы

Ляпина Иннара Рафаильевна
доктор экономических наук, профессор кафедры предпринимательство и маркетинг
Россия, Государственный университет - учебно-научно-производственный комплекс
innara_lapina@mail.ru

Аннотация

The system of the Russian education is in a stage of structural transformation according to new quality of demand for specialists. In this situation it is necessary to study ways of management of activity of educational institutions in a transition period. Marketing, in our opinion, is one of such ways. Therefore the article is devoted to studying of extent of use of marketing in establishments of secondary professional education (on the example of technical schools of the Oryol region) and to definition of prospects of its further application.

Ключевые слова

marketing, marketing of educational services, marketing in educational institution.

Рекомендуемая ссылка

Ляпина Иннара Рафаильевна. Features of use of marketing in management of activity of establishments of secondary professional education // Современные технологии управления. ISSN 2226-9339. — #12 (48). Номер статьи: 4806. Дата публикации: 08.12.2014. Режим доступа: https://sovman.ru/en/article/4806/

Authors

Ljapina Innara Rafail'evna
Doctor of Economics, Professor of Entrepreneurship and Marketing
Russia, State University -uchebno-scientific-industrial complex
innara_lapina@mail.ru

Abstract

Keywords

Suggested citation

Ljapina Innara Rafail'evna. // Modern Management Technology. ISSN 2226-9339. — #12 (48). Art. #  4806. Date issued: 08.12.2014. Available at: https://sovman.ru/en/article/4806/

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Библиографический список

  1. Dashkovskaja O. Strategy-2020 for professional education, whether forecasts will come true [Strategija-2020 dlja professional’nogo obrazovanija, sbudutsja li prognozy]. An access mode: http://ps.1september.ru/view_article.php? ID=201101906
  2. Ladonkina N. A. Marketing in activity of educational establishment of secondary and primary professional education [Marketing v dejatel’nosti obrazovatel’nogo uchrezhdenija srednego i nachal’nogo professional’nogo obrazovanija]. Problems of modern economy, materials II of the international scientific conference. Chelyabinsk, Two Komsomol members, 2012. — pp. 135-137.
  3. The official sites of technical schools of the Oryol region [Oficial’nye sajty tehnikumov Orlovskoj oblasti]. An access mode: http://ottip.ru/, http://avtodortex.ucoz.ru/

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