Ljapina Innara Rafail'evna
Doctor of Economics, Professor of Entrepreneurship and Marketing
Russia, State University -uchebno-scientific-industrial complex
The system of the Russian education is in a stage of structural transformation according to new quality of demand for specialists. In this situation it is necessary to study ways of management of activity of educational institutions in a transition period. Marketing, in our opinion, is one of such ways. Therefore the article is devoted to studying of extent of use of marketing in establishments of secondary professional education (on the example of technical schools of the Oryol region) and to definition of prospects of its further application.
marketing, marketing of educational services, marketing in educational institution.
Full article text is available only in Russian.
Please select from the menu Russian language and continue reading.