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The formation of advertising activity on the market of tourism services under the conditions global economy

Management, Economics, Health, Education and Welfare, Marketing Management

Авторы

Кожуховская Раиса Борисовна
к. экон. н., доцент кафедры туризма и гостинично-ресторанного дела
Украина, Уманский государственный педагогический университет им. Павла Тычины
ray80@ukr.net

Аннотация

The article defines functions of advertising in tourism and effectiveness of implementation of advertising activity tourism enterprises. Are allocated specific features which related to formation of the tourist product and the main elements necessary for the implementation high–quality of the tourist product on the world market. Investigated factors trends and the constituents that determine the role of tourism in modern society under the conditions global economy. 
Research results in the article can be used by as a source of information for the formation of of advertising activity on the market of tourism services.

Ключевые слова

economy, tourism, tourism market, the tourism product, advertising, marketing.

Рекомендуемая ссылка

Кожуховская Раиса Борисовна. The formation of advertising activity on the market of tourism services under the conditions global economy // Современные технологии управления. ISSN 2226-9339. — #3 (51). Номер статьи: 5107. Дата публикации: 08.03.2015. Режим доступа: https://sovman.ru/en/article/5107/

Authors

Kozhuhovskaja Raisa Borisovna
PhD, assistant professor of tourism and hotel and restaurant business
Ukraine, Uman State Pedagogical University. Paul Tychyna
ray80@ukr.net

Abstract

Keywords

Suggested citation

Kozhuhovskaja Raisa Borisovna. // Modern Management Technology. ISSN 2226-9339. — #3 (51). Art. #  5107. Date issued: 08.03.2015. Available at: https://sovman.ru/en/article/5107/

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