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Organization of innovative formation of recreation clusters for the commercial increase

Management, Economics, Health, Education and Welfare
Organization of innovative formation of recreation clusters for the commercial increase

Авторы

Чабанюк Олег Васильевич
кандидат экономических наук, доцент, профессор кафедры экономики и управления, зав. кафедрой  туризма и гостеприимства, зам. директора по научно-методической работе
Россия, Российская международной академия туризма, Воскресенский института туризма (филиал)
Chabanuk_oleg@mail.ru

Аннотация

This article considers existing problems in Russian recreation clusters. The necessity to change the approach to marketing of recreation business is proved in view of the limited domestic practical experience in this field. The author proposes an economic-organizing mechanism of formation with the aim of the efficient functioning of the innovative recreation clusters and for the commercialization increase in tourism. Particular examples are the Crimea and Sevastopol.

Ключевые слова

prosperity; cluster; small business; marketing; the local population; recreant; recreation; recreation complex; recreation center; territory.

Рекомендуемая ссылка

Чабанюк Олег Васильевич. Organization of innovative formation of recreation clusters for the commercial increase // Современные технологии управления. ISSN 2226-9339. — #1 (61). Номер статьи: 6106. Дата публикации: 06.01.2016. Режим доступа: https://sovman.ru/en/article/6106/

Authors

Chabanjuk Oleg Vasil'evich
PhD, Associate Professor, Professor of the Department of Economics and Management, Head. the Department of Tourism and Hospitality, deputy. Director of scientific and methodical work
Russia, the Russian International Academy of Tourism, Resurrection Tourism Institute (branch)
Chabanuk_oleg@mail.ru

Abstract

Keywords

Suggested citation

Chabanjuk Oleg Vasil'evich. // Modern Management Technology. ISSN 2226-9339. — #1 (61). Art. #  6106. Date issued: 06.01.2016. Available at: https://sovman.ru/en/article/6106/

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Библиографический список

  1. The concept of long-term socio-economic development of the Russian Federation for the period till 2020 [Koncepcija dolgosrochnogo social’no-jekonomicheskogo razvitija Rossijskoj Federacii na period do 2020 goda]. URL: http://www.ifap.ru/ofdocs/rusrus006.pdf (accessed 21.03.2012).
  2. The concept of the Federal target program Development of domestic and outbound tourism in the Russian Federation (2011-2018) [Koncepcija federal’noj celevoj programmy Razvitie vnutrennego i vyezdnogo turizma v Rossijskoj Federacii (2011-2018 gody)]. Approved by RF Government Decree of August 2, 2011 №644.
  3. State program of the Russian Federation Development of culture and tourism for 2013-2020 [Gosudarstvennaja programma Rossijskoj Federacii Razvitie kul’tury i turizma» na 2013-2020 gody]. Approved by RF Government Decree dated 15 April 2014, №317.
  4. Strategy of tourism development in the Russian Federation for the period up to 2020 [Strategija razvitija turizma v Rossijskoj Federacii na period do 2020 goda]. Approved by the Decree of the RF Government of 31 may 2014 No. 941-R.

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