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Organization of innovative formation of recreation clusters for the commercial increase

Organization of innovative formation of recreation clusters for the commercial increase

Авторы

Чабанюк Олег Васильевич
кандидат экономических наук, доцент, профессор кафедры экономики и управления, зав. кафедрой  туризма и гостеприимства, зам. директора по научно-методической работе
Россия, Российская международной академия туризма, Воскресенский института туризма (филиал)
Chabanuk_oleg@mail.ru

Аннотация

This article considers existing problems in Russian recreation clusters. The necessity to change the approach to marketing of recreation business is proved in view of the limited domestic practical experience in this field. The author proposes an economic-organizing mechanism of formation with the aim of the efficient functioning of the innovative recreation clusters and for the commercialization increase in tourism. Particular examples are the Crimea and Sevastopol.

Ключевые слова

prosperity; cluster; small business; marketing; the local population; recreant; recreation; recreation complex; recreation center; territory.

Рекомендуемая ссылка

Чабанюк Олег Васильевич. Organization of innovative formation of recreation clusters for the commercial increase // Современные технологии управления. ISSN 2226-9339. — #1 (61). Номер статьи: 6106. Дата публикации: 06.01.2016. Режим доступа: https://sovman.ru/en/article/6106/

Authors

Chabanjuk Oleg Vasil'evich
PhD, Associate Professor, Professor of the Department of Economics and Management, Head. the Department of Tourism and Hospitality, deputy. Director of scientific and methodical work
Russia, the Russian International Academy of Tourism, Resurrection Tourism Institute (branch)
Chabanuk_oleg@mail.ru

Abstract

Keywords

Suggested citation

Chabanjuk Oleg Vasil'evich. // Modern Management Technology. ISSN 2226-9339. — #1 (61). Art. #  6106. Date issued: 06.01.2016. Available at: https://sovman.ru/en/article/6106/


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