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Platforms for digital experience and digital transformation in an innovative economy

Platforms for digital experience and digital transformation in an innovative economy

Авторы

Масюк Наталья Николаевна
кандидат экономических наук, профессор
Россия, Владивостокский государственный университет экономики и сервиса
masyukn@gmail.com
Бушуева Марина Александровна
кандидат экономических наук, доцент
Россия, Российский экономический университет им. Г.В. Плеханова (Ивановский филиал)
Васюкова Людмила Константиновна
кандидат экономических наук, доцент
Россия, Дальневосточный федеральный университет
Кирьянов Алексей Евгеньевич
кандидат экономических наук, доцент
Россия, Ивановский государственный университет

Аннотация

The development of an innovative economy based on knowledge is accompanied by the rapid development of digitalization, which, in turn, is a response to global challenges and the uncertainty of the external environment and the development of information technologies. Digitization is the use of digital technologies to change the business model and provide new opportunities for generating revenue and creating value; it is a process of transition to digital business. Creating extraordinary digital experiences is now critical to retaining customers and staying ahead of the competition. Consumers expect personalized digital experiences that give them what they need, when they need it, on whatever device they choose. Meeting these demands requires sophisticated digital platforms that not only enable digital experiences to be quickly adapted in response to consumer needs, but also generate data to understand meaningful change. These include so-called experience platforms, as well as a new generation of microlearning platforms, advanced learning management systems, and artificial intelligence-based systems that recommend, find programs, and provide a process. Companies are already buying learning systems that allow employees to publish and share learning materials without any major effort on the part of HR managers. The article is devoted to innovative digital tools that are part of modern business and require certain skills and understanding from users.

Ключевые слова

digitalization, digital platforms, digital experience, innovative economy.

Рекомендуемая ссылка

Масюк Наталья Николаевна, Бушуева Марина Александровна, Васюкова Людмила Константиновна, Кирьянов Алексей Евгеньевич. Platforms for digital experience and digital transformation in an innovative economy // Современные технологии управления. ISSN 2226-9339. — #4 (87/1). Номер статьи: 87103. Дата публикации: 30.12.2018. Режим доступа: https://sovman.ru/en/article/87103/

Authors

Masyuk Natalya Nikolaevna
Candidate of Economic Sciences, Professor
Russia, Vladivostok State University of Economics and Service
masyukn@gmail.com
Bushueva Marina Alexandrovna
Candidate of Economic Sciences, Associate Professor
Russia, Russian University of Economics. G.V. Plekhanov (Ivanovo branch)
Vasyukova Ludmila Konstantinovna
Candidate of Economic Sciences, Associate Professor
Russia, Far Eastern Federal University
Kiryanov Alexey Evgenievich
Candidate of Economic Sciences, Associate Professor
Russia, Ivanovo State University

Abstract

Keywords

Suggested citation

Masyuk Natalya Nikolaevna, Bushueva Marina Alexandrovna, Vasyukova Ludmila Konstantinovna, Kiryanov Alexey Evgenievich. // Modern Management Technology. ISSN 2226-9339. — #4 (87/1). Art. #  87103. Date issued: 30.12.2018. Available at: https://sovman.ru/en/article/87103/


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