Communication strategy of a new brand in the publishing market

Авторы
Аннотация
In the face of the drastic changes that the book market is currently undergoing, there is a growing need to stand out from the competition through properly structured marketing communications. In modern conditions, it becomes especially important for enterprises to find effective ways, methods and channels for promoting goods and services to the market. The solution of various market issues involves a strategic and systematic approach. Brand launch, coverage of new market segments, rebranding or other strategic decisions define the specifics of the brand's interaction with the consumer. A well-formed communication strategy allows you to ensure a stable and effective activity to generate demand and promote goods and services to the market in order to meet the needs of customers and make a profit.
Ключевые слова
integrated marketing communications, strategic approach, system approach, market segmentation, rebranding, communication strategy, promotion
Рекомендуемая ссылка
Федюнин Дмитрий Валерьевич, Лочан Сергей Александрович, Безпалов Валерий Васильевич. Communication strategy of a new brand in the publishing market // Современные технологии управления. ISSN 2226-9339. — #1 (94). Номер статьи: 9408. Дата публикации: 29.03.2021. Режим доступа: https://sovman.ru/en/article/9408/
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Abstract
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Suggested citation
Fedyunin Dmitriy Valeryevich, Lochan Sergey Aleksandrovich, Bezpalov Valeriy Vasilyevich. // Modern Management Technology. ISSN 2226-9339. — #1 (94). Art. # 9408. Date issued: 29.03.2021. Available at: https://sovman.ru/en/article/9408/
Only Russian
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