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Dialectical aspects of the study of the computer games market in the context of digitalization

Dialectical aspects of the study of the computer games market in the context of digitalization

Авторы

Бондаренко Виктория Андреевна
заведующий кафедрой маркетинга и рекламы
Россия, Ростовский государственный экономический университет (РИНХ)
b14v@yandex.ru
Попов Михаил Вячеславович
Россия, Ростовский государственный экономический университет (РИНХ)
glonas@list.ru

Аннотация

At the present stage, computer games are used in the form of a communicative environment or game interfaces for business management (interpersonal relations, communication between management levels). Not only business, but also representatives of the educational sphere pay attention to the computer games market. The paper shows that computer games, as goods of the modern digital society, have an ambiguous effect on society, which is why a dialectical contradiction is formed in the sphere of meaning and value of the game for society. But the management bases and commodity-money relations regarding gaming content at the present stage are in the shade, since national or international normative and legislative acts in the field of regulating the circulation of gaming content are poorly developed or completely absent. It is substantiated that this issue needs additional economic, social and cultural research.

Ключевые слова

computer games market research, communication environment, business management game interfaces, digitalization.

Рекомендуемая ссылка

Бондаренко Виктория Андреевна, Попов Михаил Вячеславович. Dialectical aspects of the study of the computer games market in the context of digitalization // Современные технологии управления. ISSN 2226-9339. — #4 (96/1). Номер статьи: 96102. Дата публикации: 30.12.2021. Режим доступа: https://sovman.ru/en/article/dialectical-aspects-of-the-study-of-the-computer-games-market-in-the-context-of-digitalization/

Authors

Bondarenko Victoria Andreevna
Head of the Department of Marketing and Advertising
Russia, Rostov State University of Economics (RINH)
b14v@yandex.ru
Popov Mikhail Vyacheslavovich
Russia, Rostov State University of Economics (RINH)
glonas@list.ru

Abstract

Keywords

Suggested citation

Bondarenko Victoria Andreevna, Popov Mikhail Vyacheslavovich. // Modern Management Technology. ISSN 2226-9339. — #4 (96/1). Art. #  96102. Date issued: 30.12.2021. Available at: https://sovman.ru/en/article/dialectical-aspects-of-the-study-of-the-computer-games-market-in-the-context-of-digitalization/


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