Essence of psychological approach application to personal sales in the context of relationship marketing paradigm

ПОДЕЛИТЬСЯ С ДРУЗЬЯМИ
Authors


Russia, National Research Tomsk Polytechnic University
rosa.kiss@pochta.ru

Abstract

The paper analyzes the essence of psychological approach application to personal sales in conditions of relationship marketing domination. Defintions of global relationship marketing, marketing of client relations and personal sale are given. New element of marketing system is proposed as well as universal model of competence for personal agents. Technique for psychological image of the client has been developed.

Keywords

global relationship marketing, relationship marketing with clients, marketing system, psychological approach, personal sale, model of competence for personal agents, psychological image of the client.

Categories of article:

Рекомендуемая ссылка

Kiseleva Elena Stanislavovna
Essence of psychological approach application to personal sales in the context of relationship marketing paradigm// Современные технологии управления. ISSN 2226-9339. – #1 (37). Номер статьи: 3703. Дата публикации: . Режим доступа: http://sovman.ru/en/article/3703/

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