Russia, Russian Academy of Sciences, Ural Division, Institute of Economics, Perm branch.
Economic science has not yet developed a common understanding of the essence of crisis management in the economic environment. Some authors emphasize on reducing the negative consequences of the crisis. Others urge to reflect on early diagnostics. Russia's accession to the WTO (World Trade Organization) requires a new approach to the definition of crisis-proof management. Strategic nature of remedies, strengthening the company's position and competitive advantages may be the keys to success. The article examines topical approaches to crisis-proof management, discloses the problems of crisis-proof management development at industrial enterprises, and presents the author's understanding of the crisis-proof management essence and its interpretation in the new economic conditions determined by WTO rules.
the World Trade Organization, crisis-proof management, crisis, crisis factors, diagnostics, insolvency (failure), the enterprise’s life cycle.
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