The formation of advertising activity on the market of tourism services under the conditions global economy

ПОДЕЛИТЬСЯ С ДРУЗЬЯМИ
Authors


PhD, assistant professor of tourism and hotel and restaurant business
Ukraine, Uman State Pedagogical University. Paul Tychyna
ray80@ukr.net

Abstract

The article defines functions of advertising in tourism and effectiveness of implementation of advertising activity tourism enterprises. Are allocated specific features which related to formation of the tourist product and the main elements necessary for the implementation high–quality of the tourist product on the world market. Investigated factors trends and the constituents that determine the role of tourism in modern society under the conditions global economy. 
Research results in the article can be used by as a source of information for the formation of of advertising activity on the market of tourism services.

Keywords

economy, tourism, tourism market, the tourism product, advertising, marketing.

Рекомендуемая ссылка

Kozhuhovskaja Raisa Borisovna
The formation of advertising activity on the market of tourism services under the conditions global economy// Современные технологии управления. ISSN 2226-9339. – #3 (51). Номер статьи: 5107. Дата публикации: . Режим доступа: http://sovman.ru/en/article/5107/

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