Главная страница » Публикации » 2015 » #3 (51) » The formation of advertising activity on the market of tourism services under the conditions global economy

The formation of advertising activity on the market of tourism services under the conditions global economy

Management, Economics, Health, Education and Welfare, Marketing Management

Авторы

Кожуховская Раиса Борисовна
к. экон. н., доцент кафедры туризма и гостинично-ресторанного дела
Украина, Уманский государственный педагогический университет им. Павла Тычины
ray80@ukr.net

Аннотация

The article defines functions of advertising in tourism and effectiveness of implementation of advertising activity tourism enterprises. Are allocated specific features which related to formation of the tourist product and the main elements necessary for the implementation high–quality of the tourist product on the world market. Investigated factors trends and the constituents that determine the role of tourism in modern society under the conditions global economy. 
Research results in the article can be used by as a source of information for the formation of of advertising activity on the market of tourism services.

Ключевые слова

economy, tourism, tourism market, the tourism product, advertising, marketing.

Рекомендуемая ссылка

Кожуховская Раиса Борисовна. The formation of advertising activity on the market of tourism services under the conditions global economy // Современные технологии управления. ISSN 2226-9339. — #3 (51). Номер статьи: 5107. Дата публикации: 08.03.2015. Режим доступа: https://sovman.ru/en/article/5107/

Authors

Kozhuhovskaja Raisa Borisovna
PhD, assistant professor of tourism and hotel and restaurant business
Ukraine, Uman State Pedagogical University. Paul Tychyna
ray80@ukr.net

Abstract

Keywords

Suggested citation

Kozhuhovskaja Raisa Borisovna. // Modern Management Technology. ISSN 2226-9339. — #3 (51). Art. #  5107. Date issued: 08.03.2015. Available at: https://sovman.ru/en/article/5107/

Print Friendly, PDF & Email
Оправить мне на email статью

Читайте также

Аттестационная работа “Управление качеством образования в условиях внедрения ФГОС”
Влияние технологических инноваций на интернет-маркетинг в России: внедрение виртуальной реальности и искусственного интеллекта
Гостиничный бизнес в экономике России: стратегии оптимизации бизнес-процессов
Анализ состояния и перспектив улучшения индустрии туризма и гостиничного хозяйства Москвы
Статья “Ивент-инструменты как фактор повышения эффективности эмпирического маркетинга вуза”

Библиографический список

  1.  Azar V.I. Economy and tourism organization. [Jekonomika i organizacija turizma]. M. Economy, 2011. 182 p.
  2. Gorbal’ N.I. Assessment and formation expenses for advertising in the marketing system company [Ocenka i formirovanija zatrat na reklamnuju dejatel’nost’ v sisteme marketinga]. Lviv Polytechnic. Lviv, 2009. 20 p
  3. Goldа N.M. Methods of Economic Analysis in advertising [Metody jekonomicheskogo analiza v reklamnoj dejatel’nosti]. Science magazine. Galician Economic Bulletin.  № 1 (22)  2010  pp. 171–182.
  4. Dem’janenko V.V. Optimization campaign budget allocation for the dissemination of advertisements [Optimizacija raspredelenija bjudzheta reklamnoj kampanii dlja rasprostranenija reklamnyh soobshhenij]. Marketing in Ukraine, 2010. №3.  pp.10–12.
  5. Dzhefkins F. Advertising. uchebnoe posobye for Universities [Reklama. uchebnoe posobie dlja vuzov]. Moscow. UNITY–DANA, 2009.  416 p.  ISBN 5–238–00567–9
  6. Luk’janec T.I. Advertising management. [Reklamnyj menedzhment]. K. MBK, 2008. 276 p.  ISBN 966–7577–026–1
  7. Primak T.A. Advertising creative in Ukraine: yesterday, today and tomorrow [Reklamnyj kreativ v Ukraine: vchera, segodnja, zavtra]. Marketing in Ukraine. 2012. N 6. pp. 27–36 ISSN 1606–3732.
  8. Smirnov I. G. Managing tourism business abroad. Modern problems of control [Modeli upravlenija turisticheskim biznesom za rubezhom. Sovremennye problemy upravlenija].  K . VPI MIC Polytechnic, 2013.  360 p.
  9. Sjendidzh Ch. Advertising: Theory and Practice. [Reklama. teorija i praktika]. Moscow. Altapress, 2009.  630 p.  ISBN 5–01–0010066–6
  10. Ujells V. Advertising. Principles and Practice. [Reklama. principy i praktika]. St. Petersburg. Peter, 2003. 800 p.  ISBN: 5–318–00284–6

Leave a Reply

Your email address will not be published. Required fields are marked *

Shopping Cart
Scroll to Top