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Continuity of funding foreign experience of social advertising for Russia


Авторы

Потехин Александр Михайлович
аспирант
Саратовский государственный социально-экономический университет
potekhin..aleksandr@gmail.com

Аннотация

This article describe foreign leading experience of PSA financing and it comparison with Russian one. Also, the author describes foreign models of PSA production. 

Ключевые слова

PSA, Comparative analysis, complex financing, managing department.

Рекомендуемая ссылка

Потехин Александр Михайлович. Continuity of funding foreign experience of social advertising for Russia // Современные технологии управления. ISSN 2226-9339. — #10 (22). Номер статьи: 2207. Дата публикации: 08.10.2012. Режим доступа: https://sovman.ru/en/article/2207/

Authors

Potehin Aleksandr Mihajlovich
graduate
Russia, Saratov State Socio-Economic University
potekhin..aleksandr@gmail.com

Abstract

Keywords

Suggested citation

Potehin Aleksandr Mihajlovich. // Modern Management Technology. ISSN 2226-9339. — #10 (22). Art. #  2207. Date issued: 08.10.2012. Available at: https://sovman.ru/en/article/2207/


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Библиографический список

  1. Kartashov N.N., Nikitina, T., monitoring and supervision of compliance with the legislation of the Russian Federation on advertising / / Russian Advertising Yearbook, 2011.

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