Continuity of funding foreign experience of social advertising for Russia
Авторы
Аннотация
This article describe foreign leading experience of PSA financing and it comparison with Russian one. Also, the author describes foreign models of PSA production.
Ключевые слова
PSA, Comparative analysis, complex financing, managing department.
Рекомендуемая ссылка
Потехин Александр Михайлович. Continuity of funding foreign experience of social advertising for Russia // Современные технологии управления. ISSN 2226-9339. — #10 (22). Номер статьи: 2207. Дата публикации: 08.10.2012. Режим доступа: https://sovman.ru/en/article/2207/
Authors
Abstract
Keywords
Suggested citation
Potehin Aleksandr Mihajlovich. // Modern Management Technology. ISSN 2226-9339. — #10 (22). Art. # 2207. Date issued: 08.10.2012. Available at: https://sovman.ru/en/article/2207/
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Библиографический список
- Kartashov N.N., Nikitina, T., monitoring and supervision of compliance with the legislation of the Russian Federation on advertising / / Russian Advertising Yearbook, 2011.