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The specifics of the market and marketing innovation


Авторы

Короткова Татьяна Леонидовна
доктор экономических наук, профессор кафедры маркетинга и управления проектами
Россия, НИУ «МИЭТ»
korotkova.3@rambler.ru

Аннотация

Specific features of the innovative market which are necessary for considering at formation of the basic principles and the concept of marketing of innovations are analyzed.

Ключевые слова

marketing, innovations, principles, specifics, market of innovations.

Рекомендуемая ссылка

Короткова Татьяна Леонидовна. The specifics of the market and marketing innovation // Современные технологии управления. ISSN 2226-9339. — #11 (23). Номер статьи: 2302. Дата публикации: 08.11.2012. Режим доступа: https://sovman.ru/en/article/2302/

Authors

Korotkova Tat'jana Leonidovna
Doctor of Economic Sciences, professor of marketing and project management
Russia, National Research University "MIET"
korotkova.3@rambler.ru

Abstract

Keywords

Suggested citation

Korotkova Tat'jana Leonidovna. // Modern Management Technology. ISSN 2226-9339. — #11 (23). Art. #  2302. Date issued: 08.11.2012. Available at: https://sovman.ru/en/article/2302/


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