The specifics of the market and marketing innovation

Авторы: Korotkova Tat'jana Leonidovna
Doctor of Economic Sciences, professor of marketing and project management
Russia, National Research University "MIET"
korotkova.3@rambler.ru
Аннотация: Specific features of the innovative market which are necessary for considering at formation of the basic principles and the concept of marketing of innovations are analyzed.
Ключевые слова: marketing, innovations, principles, specifics, market of innovations.

Категории статьи:

Статья также доступна (this article also available):

Рекомендуемая ссылка: Korotkova Tat'jana Leonidovna
The specifics of the market and marketing innovation// Современные технологии управления. ISSN 2226-9339. – #11 (23). Номер статьи: 2302. Дата публикации: 2012-11-08 . Режим доступа: https://sovman.ru/en/article/2302/

Full article text is available only in Russian.
Please select from the menu Russian language and continue reading.

Библиографический список

“Study of the status and trends of small innovative enterprises as an example in the region of Russia.” – Moscow: OOO “Zelenograd Innovation and Development Center”, 2009.
Levitt T. Marketing myopia. / In.: Classic Marketing: a collection of works that have had the greatest impact on marketing Hardcover. from English. / Comp. BM Enis, KT Cox, MP Mokva Math. T. Vinogradova, D. Raevskaya, L. Tsaruk, A. Cech, ed. N. Kapturevskogo. – St.: Peter, 2001. – S. 11-34.
Filip Kotler and Fernando Trias de Bes. New marketing techniques. Methods of creating brilliant ideas. – Moscow: NEVA, 2004.
Vlasov A.V. Innovative marketing as a mechanism for improving the competitiveness of high-tech products. Diss. on competition. uch. PhD degree – Moscow Institute of Electronic Technology, 2011.