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The specifics of the market and marketing innovation


Короткова Татьяна Леонидовна
доктор экономических наук, профессор кафедры маркетинга и управления проектами
Россия, НИУ «МИЭТ»


Specific features of the innovative market which are necessary for considering at formation of the basic principles and the concept of marketing of innovations are analyzed.

Ключевые слова

marketing, innovations, principles, specifics, market of innovations.

Рекомендуемая ссылка

Короткова Татьяна Леонидовна. The specifics of the market and marketing innovation // Современные технологии управления. ISSN 2226-9339. — #11 (23). Номер статьи: 2302. Дата публикации: 08.11.2012. Режим доступа: https://sovman.ru/en/article/2302/


Korotkova Tat'jana Leonidovna
Doctor of Economic Sciences, professor of marketing and project management
Russia, National Research University "MIET"



Suggested citation

Korotkova Tat'jana Leonidovna. // Modern Management Technology. ISSN 2226-9339. — #11 (23). Art. #  2302. Date issued: 08.11.2012. Available at: https://sovman.ru/en/article/2302/

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Библиографический список

  1. “Study of the status and trends of small innovative enterprises as an example in the region of Russia.” – Moscow: OOO “Zelenograd Innovation and Development Center”, 2009.
  2. Levitt T. Marketing myopia. / In.: Classic Marketing: a collection of works that have had the greatest impact on marketing Hardcover. from English. / Comp. BM Enis, KT Cox, MP Mokva Math. T. Vinogradova, D. Raevskaya, L. Tsaruk, A. Cech, ed. N. Kapturevskogo. – St.: Peter, 2001. – S. 11-34.
  3. Filip Kotler and Fernando Trias de Bes. New marketing techniques. Methods of creating brilliant ideas. – Moscow: NEVA, 2004.
  4. Vlasov A.V. Innovative marketing as a mechanism for improving the competitiveness of high-tech products. Diss. on competition. uch. PhD degree – Moscow Institute of Electronic Technology, 2011.

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