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The specifics of the market and marketing innovation

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Authors


Doctor of Economic Sciences, professor of marketing and project management
Russia, National Research University "MIET"
[email protected]

Abstract

Specific features of the innovative market which are necessary for considering at formation of the basic principles and the concept of marketing of innovations are analyzed.

Keywords

marketing, innovations, principles, specifics, market of innovations.

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Korotkova Tat'jana Leonidovna
The specifics of the market and marketing innovation// Modern Management Technology. ISSN 2226-9339. – #11 (23). Art. # 2302. Date issued: . Available at: https://sovman.ru/en/article/2302/

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References

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  3. Filip Kotler and Fernando Trias de Bes. New marketing techniques. Methods of creating brilliant ideas. – Moscow: NEVA, 2004.
  4. Vlasov A.V. Innovative marketing as a mechanism for improving the competitiveness of high-tech products. Diss. on competition. uch. PhD degree – Moscow Institute of Electronic Technology, 2011.