PhD, Associate Professor, Professor Department of Economics
Russia, Southern Federal University
The article deals with the role of marketing in the innovation process in the context of commercialization of research and development. Theoretical and study of the essential categories of marketing in together with empirical analysis led to a number of conclusions and proposals to embed technologies in the process marketing of innovation in the organizations.
Marketing, technology marketing, marketing of innovation, high-tech products and services, technology commercialization.
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