Marketing aspects of innovation activity organizations
Авторы
Аннотация
The article deals with the role of marketing in the innovation process in the context of commercialization of research and development. Theoretical and study of the essential categories of marketing in together with empirical analysis led to a number of conclusions and proposals to embed technologies in the process marketing of innovation in the organizations.
Ключевые слова
Marketing, technology marketing, marketing of innovation, high-tech products and services, technology commercialization.
Рекомендуемая ссылка
Гриненко Светлана Викторовна. Marketing aspects of innovation activity organizations // Современные технологии управления. ISSN 2226-9339. — #12 (24). Номер статьи: 2403. Дата публикации: 08.12.2012. Режим доступа: https://sovman.ru/en/article/2403/
Authors
Abstract
Keywords
Suggested citation
Grinenko Svetlana. // Modern Management Technology. ISSN 2226-9339. — #12 (24). Art. # 2403. Date issued: 08.12.2012. Available at: https://sovman.ru/en/article/2403/
Читайте также


Библиографический список
- Prognoz sotcialno-ekonomicheskogo razvitiia Rossiiskoi Federatcii na 2012 god i planovyi period 2013-2014 godov (razrabotan Minekonomrazvitiia RF) // Informatcionno-pravovoi portal Garant // http://base.garant.ru/
- Sovremennyi marketing v sovremennom mire // BIG-Peterburg – http://www.big.spb.ru/
- Statistika innovatcii v Rossii // Federalnaia sluzhba gosudarstvennoi statistiki // http://www.gks.ru
- Federalnaia sluzhba gosudarstvennoi statistiki // http://www.gks.ru
- Indikatory innovatcionnoi deiatelnosti: 2009. Statisticheskii sbornik. – M.: GU-VShE, 2009.
- Kak provesti ekspertizu proekta kommertcializatcii tekhnologii – Proekt EuropeAid «Nauka i kommertcializatciia tekhnologii», 2006. S. 27.
- Voronetckii E. Osnovnye sredstva po-prezhnemu nakhodiatsia u gosudarstva, libo u struktur obshchegosudarstvennogo znacheniia // CNews // http://www.cnews.ru/reviews/
- Putilov A. V. Vvedenie v tekhnologicheskii marketing pri ispolzovanii atomnoi energii – M.: Izdatelskii dom «Ruda i metally», 2005.
- Modernizatciia Rossii: sotcialno-ekonomicheskii i tekhnologicheskii aspekt // Pod. obshch. red. I.A.Maksimtceva – SPb: Izd-vo SPbGUEF, 2008.
- O marketinge // http://www.bci-marketing.aha.ru/
- Marketing. Bolshoi tolkovyi slovar. Pod red. A. P. Pankrukhina, 2-e izd., 2010.
- Nauchno-tekhnologicheskii marketing kak spetcificheskaia funktciia upravleniia predpriiatiiami nauchno-tekhnicheskoi sfery http://electrocontrol.net/
- Korotkova T.L., Vlasov A.V. Kontceptciia innovatcionnogo marketinga vysokotekhnologichnoi produktcii // Problemy sovremennoi ekonomiki, 2010. № 1 (33).
- Amerikanskaia assotciatciia marketinga // http://www.amainsights.com
- Korolevskii institut marketinga (The Chartered Institute of Marketing – CIM) // www.cimmoscow.ru/cim.html
- Marketing kommertcializatcii rynochnykh innovatcii: teoriia i metodologiia // avtoreferat dissertatcii na soiskanie uchenoi stepeni doktora ekonomicheskikh nauk, Rostov-na-Donu – 2010.
- Indeks razvitiia Rossii 2011/2012 Opros ekspertov Mezhdunarodnogo diskussionnogo kluba «Valdai» – Moskva, noiabr 2012. // http://vid-1.rian.ru/
- Issledovanie INSEAD: globalnyi indeks innovatcii 2012 goda // Informatcionno-analiticheskoe agentstvo Tcentr gumanitarnykh tekhnologii // http://gtmarket.ru/news/2012/07/06/4531