Marketing aspects of innovation activity organizations

Grinenko Svetlana

Authors: Grinenko Svetlana
PhD, Associate Professor, Professor Department of Economics
Russia, Southern Federal University
Sv.grinenko@mail.ru
Abstract: The article deals with the role of marketing in the innovation process in the context of commercialization of research and development. Theoretical and study of the essential categories of marketing in together with empirical analysis led to a number of conclusions and proposals to embed technologies in the process marketing of innovation in the organizations.
Keywords: Marketing, technology marketing, marketing of innovation, high-tech products and services, technology commercialization.

Categories of article:

Website of a hotel company as a tool for transmitting brand values and attracting the target audience

Improving the effectiveness of adaptation regulation methods in the context of the digitalization of the economy

Key factors for the success of a medical organization: the perspective of future medical professionals

Monitoring satisfaction and accessibility for the population of financial services provided in the Leningrad region

The use of time management in management activities of heads of business organizations

Suggested citation: Grinenko Svetlana
Marketing aspects of innovation activity organizations// Modern Management Technology. ISSN 2226-9339. – #12 (24). Art. # 2403. Date issued: 2012-12-08 . Available at: https://sovman.ru/en/article/2403/

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