Marketing aspects of innovation activity organizations

Grinenko Svetlana

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Authors: Grinenko Svetlana
PhD, Associate Professor, Professor Department of Economics
Russia, Southern Federal University
Sv.grinenko@mail.ru
Abstract: The article deals with the role of marketing in the innovation process in the context of commercialization of research and development. Theoretical and study of the essential categories of marketing in together with empirical analysis led to a number of conclusions and proposals to embed technologies in the process marketing of innovation in the organizations.
Keywords: Marketing, technology marketing, marketing of innovation, high-tech products and services, technology commercialization.

Categories of article:

Development of Ownership Risk Management Systems as the Basis for Ensuring the Economic Sustainability of Russian Organizations in a Pandemic

Blitz-monitoring the state of the enterprise

Theoretical and methodological approaches to the formation and development of the concept of lean production at a machine-building enterprise

Features of assessing the products competitiveness of the enterprises of the Federal penal service in the Russian Federation

Human resource management and enterprise personnel management: relationship and differences

Suggested citation: Grinenko Svetlana
Marketing aspects of innovation activity organizations// Modern Management Technology. ISSN 2226-9339. – #12 (24). Art. # 2403. Date issued: 2012-12-08 . Available at: https://sovman.ru/en/article/2403/

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