Singularities of marketing activities of small businesses: attracting and retaining customers
Bagandov Islam Timurovich
Russia, Russian Economic University of G.V. Plekhanov
Roshchak Dmitrii Aleksandrovich
graduate, Chief specialist of the analytical department of JSC "CMT"
Russian Economic University of G.V. Plekhanov
The article deals with the use of internet marketing in general, and tools such as blogging, in particular with a view to establishing a system of customer relationship management: recruitment and retention. The article describes the most effective techniques to enhance the customer base. Common errors and the use of this tool by other companies of small and medium businesses are specified. Particular attention is paid to low-budget methods of "guerrilla" techniques by which these companies can achieve their goals and build an effective marketing strategy.
Attracting customers clienting, marketing activities, internet marketing, online promotion, blogging, guerrilla marketing, low-budget marketing, client search and retention, communication with customers.
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