Formation of production activity enterprise strategy
Authors
Kulakova Iuliia Nikolaevna
PhD, Associate Professor, Department of Financial Management and Accounting
Russian Academy of Labor and Social Relations, Ural Social and Economic Institute (branch)
Kulakov Andrei Borisovich
Ph.D., Associate Professor, Head of the Department of Financial Management and Accounting
Russian Academy of Labor and Social Relations, Ural Social and Economic Institute (branch)
Abstract
The authors offer a new approach to formation of the possible eight strategies in production activity and justify the use of each strategy in the stages of its life cycle. The results of practical testing data on the author's model of Russian metallurgical enterprises are presented.
Keywords
management, strategy, production activity, turnover, revenue, working capital, turnover duration.
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