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Adaptation of resource-market theory to the company’s strategy

Business Administration

Авторы

Дюйзен Екатерина Юрьевна
старший преподаватель кафедры экономики предприятия и менеджмента
Россия, Хабаровская государственная академия экономики и права
lim-20@mail.ru

Аннотация

Based on the integration of resource and market approaches to strategic planning, the author clarified the steps of forming a strategy, concretized the concept of "strategic potential of the company." Formed a methodical approach to the assessment of the strategic company’s potential considering determination of its internal capacity and stability to the external environment. Developed the mechanism of the determining the strategy, involving construction of the matrix and the use of expert methods. 

Ключевые слова

resource-market approach, strategic planning, strategic potential of the company, resources, organizational capabilities, SWOT-analysis, resistance to external influences.

Рекомендуемая ссылка

Дюйзен Екатерина Юрьевна. Adaptation of resource-market theory to the company’s strategy // Современные технологии управления. ISSN 2226-9339. — #8 (56). Номер статьи: 5603. Дата публикации: 08.08.2015. Режим доступа: https://sovman.ru/en/article/5603/

Authors

Djujzen Ekaterina Jur'evna
a senior lecturer of business economics and management
Russia, Khabarovsk State Academy of Economics and Law
lim-20@mail.ru
Дюйзен Екатерина Юрьевна
старший преподаватель кафедры экономики предприятия и менеджмента
Россия, Хабаровская государственная академия экономики и права

Abstract

Keywords

Suggested citation

Djujzen Ekaterina Jur'evna, Дюйзен Екатерина Юрьевна. // Modern Management Technology. ISSN 2226-9339. — #8 (56). Art. #  5603. Date issued: 08.08.2015. Available at: https://sovman.ru/en/article/5603/

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