Adaptation of resource-market theory to the company’s strategy
Авторы
Аннотация
Based on the integration of resource and market approaches to strategic planning, the author clarified the steps of forming a strategy, concretized the concept of "strategic potential of the company." Formed a methodical approach to the assessment of the strategic company’s potential considering determination of its internal capacity and stability to the external environment. Developed the mechanism of the determining the strategy, involving construction of the matrix and the use of expert methods.
Ключевые слова
resource-market approach, strategic planning, strategic potential of the company, resources, organizational capabilities, SWOT-analysis, resistance to external influences.
Рекомендуемая ссылка
Дюйзен Екатерина Юрьевна. Adaptation of resource-market theory to the company’s strategy // Современные технологии управления. ISSN 2226-9339. — #8 (56). Номер статьи: 5603. Дата публикации: 08.08.2015. Режим доступа: https://sovman.ru/en/article/5603/
Authors
Abstract
Keywords
Suggested citation
Djujzen Ekaterina Jur'evna. // Modern Management Technology. ISSN 2226-9339. — #8 (56). Art. # 5603. Date issued: 08.08.2015. Available at: https://sovman.ru/en/article/5603/
Читайте также
Библиографический список
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