Adaptation of resource-market theory to the company’s strategy
Djujzen Ekaterina Jur'evna
a senior lecturer of business economics and management
Russia, Khabarovsk State Academy of Economics and Law
Based on the integration of resource and market approaches to strategic planning, the author clarified the steps of forming a strategy, concretized the concept of "strategic potential of the company." Formed a methodical approach to the assessment of the strategic company’s potential considering determination of its internal capacity and stability to the external environment. Developed the mechanism of the determining the strategy, involving construction of the matrix and the use of expert methods.
resource-market approach, strategic planning, strategic potential of the company, resources, organizational capabilities, SWOT-analysis, resistance to external influences.
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