Главная страница » Публикации » 2015 » #8 (56) » Adaptation of resource-market theory to the company’s strategy

Adaptation of resource-market theory to the company’s strategy


Авторы

Дюйзен Екатерина Юрьевна
старший преподаватель кафедры экономики предприятия и менеджмента
Россия, Хабаровская государственная академия экономики и права
lim-20@mail.ru

Аннотация

Based on the integration of resource and market approaches to strategic planning, the author clarified the steps of forming a strategy, concretized the concept of "strategic potential of the company." Formed a methodical approach to the assessment of the strategic company’s potential considering determination of its internal capacity and stability to the external environment. Developed the mechanism of the determining the strategy, involving construction of the matrix and the use of expert methods. 

Ключевые слова

resource-market approach, strategic planning, strategic potential of the company, resources, organizational capabilities, SWOT-analysis, resistance to external influences.

Рекомендуемая ссылка

Дюйзен Екатерина Юрьевна. Adaptation of resource-market theory to the company’s strategy // Современные технологии управления. ISSN 2226-9339. — #8 (56). Номер статьи: 5603. Дата публикации: 08.08.2015. Режим доступа: https://sovman.ru/en/article/5603/

Authors

Djujzen Ekaterina Jur'evna
a senior lecturer of business economics and management
Russia, Khabarovsk State Academy of Economics and Law
lim-20@mail.ru
Дюйзен Екатерина Юрьевна
старший преподаватель кафедры экономики предприятия и менеджмента
Россия, Хабаровская государственная академия экономики и права

Abstract

Keywords

Suggested citation

Djujzen Ekaterina Jur'evna, Дюйзен Екатерина Юрьевна. // Modern Management Technology. ISSN 2226-9339. — #8 (56). Art. #  5603. Date issued: 08.08.2015. Available at: https://sovman.ru/en/article/5603/


Print Friendly, PDF & Email

Читайте также






Библиографический список

  1. Azoev G. L. Competitive advantages of the company, a monograph [Konkurentnye preimushhestva firmy monografija]. M. State University of Management, 2007
  2. Afonichkin A. I. Management decisions in economic systems [Upravlencheskie reshenija v jekonomicheskih sistemah]. SPb. Piter, 2009. 480 p.
  3. Bashelutskov P. P. Koplex monitoring of the strategic potential of the company [Kompleksnyj monitoring strategicheskogo potenciala predprijatija]. Bulletin of Volgograd State University. Series 3. Economics. 2006. №10. pp.35-39.
  4. Grant R. Modern strategic analysis, 5th ed. [Sovremennyj strategicheskij analiz: 5-e izd]. SPb. Peter, 2008. p. 560.
  5. Lagunova  E. V. Strategic potential of the company and its evaluation [Strategicheskij potencial kompanii i ego ocenka]. Control. № 6. 2007. pp.40-44.
  6. Petrov P. A. Formation of methodology of controlling the strategic potential of industrial enterprise [Formirovanie metodologii kontrollinga strategicheskogo potenciala promyshlennogo predprijatija]. Management. 2011. № 3 (16). pp. 128-137.
  7. Poljanskij A. V. Essence and structure of the strategic potential of industrial enterprise [Sushhnost’ i sostav strategicheskogo potenciala promyshlennogo predprijatija]. Proceedings of the Saint-Petersburg University of Economics and Finance. 2013. № 1 (79). pp.113-115.