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Using the brand of an educational organization as an economic asset to increase competitiveness in the digital economy

Using the brand of an educational organization as an economic asset to increase competitiveness in the digital economy

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Аннотация

The article describes the method of using the brand of an educational organization as an economic asset in the digital economy in order to increase its competitiveness.

Ключевые слова

brand, image, educational organization, digital economy, digital marketing, economic asset, competitiveness.

Рекомендуемая ссылка

No items found. Using the brand of an educational organization as an economic asset to increase competitiveness in the digital economy // Современные технологии управления. ISSN 2226-9339. — #4 (90/1). Номер статьи: 90101. Дата публикации: 30.12.2019. Режим доступа: https://sovman.ru/en/article/90101/

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Abstract

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Suggested citation

No items found. // Modern Management Technology. ISSN 2226-9339. — #4 (90/1). Art. #  90101. Date issued: 30.12.2019. Available at: https://sovman.ru/en/article/90101/


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Библиографический список

  1. Dyatlov, S. A., Tolstobrov, G. M. Use of information and innovation technologies in the educational process [Ispol’zovaniye informatsionno-innovatsionnykh tekhnologiĭ v obrazovatel’nom protsesse] / The Economics of Education #1. Kostroma State University. 2010 p. 73.
  2. Vanyushkina, V. V. Digital transformation of marketing activities [Tsifrovaya transformatsiya marketingovoy deyatel’nosti] / News of the St. Petersburg University of Economics – 2016. – No. 1 (97). – p. 67
  3. Shkardun, V. D., Akhtyamov, T. M. Assessment and formation of the corporate image of an enterprise [Otsenka i formirovaniye korporativnogo imidzha predpriyatiya] // Marketing in Russia and abroad. – 2001. No. 3 – p. 68-77.
  4. Electronic dictionary http://www.glossostav.ru/word/2413/ Electronic resource. Access point 02/23/2019.
  5. Electronic catalog. Brandbooks, corporate identity. https://www.ph4.ru/bb_index.php. Access point 02/24/2019.
  6. Electronic resource. Official website of ESSTUU. https://www.esstu.ru/index.htm Access point 02/24/2019.

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