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Using the brand of an educational organization as an economic asset to increase competitiveness in the digital economy

Using the brand of an educational organization as an economic asset to increase competitiveness in the digital economy

Авторы

Ханхунова Анна Юрьевна
аспирант
Россия, Санкт-Петербургский государственный экономический университет
khankhunovaanna@gmail.com

Аннотация

The article describes the method of using the brand of an educational organization as an economic asset in the digital economy in order to increase its competitiveness.

Ключевые слова

brand, image, educational organization, digital economy, digital marketing, economic asset, competitiveness.

Рекомендуемая ссылка

Ханхунова Анна Юрьевна. Using the brand of an educational organization as an economic asset to increase competitiveness in the digital economy // Современные технологии управления. ISSN 2226-9339. — #4 (90/1). Номер статьи: 90101. Дата публикации: 30.12.2019. Режим доступа: https://sovman.ru/en/article/90101/

Authors

Khankhunova Anna Yurievna
graduate student
Russia, St. Petersburg State University of Economics
khankhunovaanna@gmail.com

Abstract

Keywords

Suggested citation

Khankhunova Anna Yurievna. // Modern Management Technology. ISSN 2226-9339. — #4 (90/1). Art. #  90101. Date issued: 30.12.2019. Available at: https://sovman.ru/en/article/90101/


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Библиографический список

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