Using the brand of an educational organization as an economic asset to increase competitiveness in the digital economy

Авторы
Аннотация
The article describes the method of using the brand of an educational organization as an economic asset in the digital economy in order to increase its competitiveness.
Ключевые слова
brand, image, educational organization, digital economy, digital marketing, economic asset, competitiveness.
Рекомендуемая ссылка
Ханхунова Анна Юрьевна. Using the brand of an educational organization as an economic asset to increase competitiveness in the digital economy // Современные технологии управления. ISSN 2226-9339. — #4 (90/1). Номер статьи: 90101. Дата публикации: 30.12.2019. Режим доступа: https://sovman.ru/en/article/90101/
Authors
Abstract
Keywords
Suggested citation
Khankhunova Anna Yurievna. // Modern Management Technology. ISSN 2226-9339. — #4 (90/1). Art. # 90101. Date issued: 30.12.2019. Available at: https://sovman.ru/en/article/90101/
Only Russian
Читайте также
Библиографический список
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