Главная страница » Публикации » 2020 » #4 (93/1) » Branding of children’s tourism as an innovative component of the sustainable development of the destination

Branding of children’s tourism as an innovative component of the sustainable development of the destination

Branding of children’s tourism as an innovative component of the sustainable development of the destination

Авторы

Айрапетян Венера Грачиковна
кандидат экономических наук, доцент
Россия, Сочинский государственный университет
venusar@mail.ru

Аннотация

There is a certain pattern and sequence between the brand of children's tourism, which is recognized as an innovative component of the sustainable development of resort destinations offering children's recreation in the Krasnodar Territory, and the level of their tourist attractiveness. The article gives suggestions for the development of children's tourism destinations, presents the branding of children's tourism as an innovative component of the sustainable development of the destination in the Krasnodar Territory.

Ключевые слова

children's tourism branding, tourism market, brand, children's tourism, destination.

Рекомендуемая ссылка

Айрапетян Венера Грачиковна. Branding of children's tourism as an innovative component of the sustainable development of the destination // Современные технологии управления. ISSN 2226-9339. — #4 (93/1). Номер статьи: 93106. Дата публикации: 30.12.2020. Режим доступа: https://sovman.ru/en/article/93106/

Authors

Ayrapetyan Venera Grachikovna
PHD, Associate Professor
Russia, Sochi State University
venusar@mail.ru

Abstract

Keywords

Suggested citation

Ayrapetyan Venera Grachikovna. // Modern Management Technology. ISSN 2226-9339. — #4 (93/1). Art. #  93106. Date issued: 30.12.2020. Available at: https://sovman.ru/en/article/93106/


Only Russian

Print Friendly, PDF & Email

Читайте также





Библиографический список

  1. Bakumenko, O.A. Theoretical aspects of the implementation of the cluster approach in the tourism industry [Teoreticheskiye aspekty realizatsii klasternogo podkhoda v industrii turizma] // Bulletin of the Pskov State University. – 2017. – No. 4. – P. 33-44.
  2. Valeeva, S.V. Development of the concept of cluster approach in tourism [Razvitiye kontseptsii klasternogo podkhoda v turizme] // National interests: priorities and security. – 2016. – No. 1 (334). – S. 116-130.
  3. Yurov, A.A. Regional aspects of the development of a support system for children’s health improvement on the example of the Krasnodar Territory [Regional’nyye aspekty razvitiya sistemy podderzhki detskogo ozdorovleniya na primere Krasnodarskogo kraya] // Management of economic systems. – 2019. – No. 33. – P. 30-32.
  4. Brand formation as a factor in the development of domestic and inbound tourism [Formirovaniye brenda kak faktor razvitiya vnutrennego i v”yezdnogo turizma] // Socio-economic phenomena and processes. 2017. V. 12. No. 6. S. 411-417.