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The experience of building corporate communications in public self-government bodies on the example of the student council

Management, Economics, Health, Education and Welfare
The experience of building corporate communications in public self-government bodies on the example of the student council

Авторы

Семунина Светлана Евгеньевна
магистрант образовательной программы «Управление человеческими ресурсами»
Россия, Санкт-Петербургский государственный университет
sveta.semunina@yandex.ru
Кизян Наталья Геннадьевна
кандидат экономических наук, доцент
Россия, Санкт-Петербургский государственный университет
n.kyzian@mail.ru

Аннотация

This article is focused on the possibilities of building corporate communications in public self-government bodies on the example of the student council. The main segments of the target audience of the student council activities are highlighted. Generational features of various segments of the target audience of student councils ' activities are considered. The features of working with each segment of the target audience and the main problems that arise are identified. The main directions of communication management in the activities of the student council are revealed. The main recommendations on the problems of communication management in the activities of the student council identified in the course of the study are offered.

Ключевые слова

corporate communications, public self-government bodies, student council

Финансирование

The work was carried out within the framework of the event MMT-2021: II International competition of scientific articles for young researchers "Modern Management Technology 2021" (Science and education on-line)

Рекомендуемая ссылка

Семунина Светлана Евгеньевна, Кизян Наталья Геннадьевна. The experience of building corporate communications in public self-government bodies on the example of the student council // Современные технологии управления. ISSN 2226-9339. — #3 (96). Номер статьи: 9603. Дата публикации: 13.09.2021. Режим доступа: https://sovman.ru/en/article/9603/

Authors

Semunina Svetlana Yevgenyevna
Master's student of the educational program "Human Resource Management"
Russia, St. Petersburg State University
sveta.semunina@yandex.ru
Kizyan Natalya Gennadyevna
PHD, associate professor
Russia, St. Petersburg State University
n.kyzian@mail.ru

Abstract

Keywords

Suggested citation

Semunina Svetlana Yevgenyevna, Kizyan Natalya Gennadyevna. // Modern Management Technology. ISSN 2226-9339. — #3 (96). Art. #  9603. Date issued: 13.09.2021. Available at: https://sovman.ru/en/article/9603/

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