The experience of building corporate communications in public self-government bodies on the example of the student council
This article is focused on the possibilities of building corporate communications in public self-government bodies on the example of the student council. The main segments of the target audience of the student council activities are highlighted. Generational features of various segments of the target audience of student councils ' activities are considered. The features of working with each segment of the target audience and the main problems that arise are identified. The main directions of communication management in the activities of the student council are revealed. The main recommendations on the problems of communication management in the activities of the student council identified in the course of the study are offered.
corporate communications, public self-government bodies, student council
The work was carried out within the framework of the event MMT-2021: II International competition of scientific articles for young researchers "Modern Management Technology 2021" (Science and education on-line)
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