Singularities of marketing activities of small businesses: attracting and retaining customers

ПОДЕЛИТЬСЯ С ДРУЗЬЯМИ
Авторы


graduate
Russia, Russian Economic University of G.V. Plekhanov
i.bagandov@gmail.com


graduate, Chief specialist of the analytical department of JSC "CMT"
Russian Economic University of G.V. Plekhanov

Аннотация

The article deals with the use of internet marketing in general, and tools such as blogging, in particular with a view to establishing a system of customer relationship management: recruitment and retention. The article describes the most effective techniques to enhance the customer base. Common errors and the use of this tool by other companies of small and medium businesses are specified. Particular attention is paid to low-budget methods of "guerrilla" techniques by which these companies can achieve their goals and build an effective marketing strategy.

Ключевые слова

Attracting customers clienting, marketing activities, internet marketing, online promotion, blogging, guerrilla marketing, low-budget marketing, client search and retention, communication with customers.

Print Friendly, PDF & Email

Категории статьи:

Read also

Статья также доступна (this article also available):

Рекомендуемая ссылка

Bagandov Islam Timurovich , Roshchak Dmitrii Aleksandrovich
Singularities of marketing activities of small businesses: attracting and retaining customers// Современные технологии управления. ISSN 2226-9339. – #4 (28). Номер статьи: 2804. Дата публикации: . Режим доступа: http://sovman.ru/en/article/2804/

Full article text is available only in Russian.
Please select from the menu Russian language and continue reading.


Библиографический список

  1. Wikipedia: http://ru.wikipedia.org/wiki/Малый_бизнес
  2. Levitas A.: http://www.levitas.ru/pmdetali.htm # 1
  3. According ForresterResearch
  4. Sedlenek V.A., Kolkov M.Iu., Sheresheva M.Iu. Aggressive marketing or guerrilla warfare, in small business [Agressivnyi marketing, ili partizanskaia voina, v malom biznese], Samara: Samara Printing House, 1992.
  5. Ralf Uilson. Planning Internet marketing strategies [Planirovanie strategii internet-marketinga]. Moscow: Publishing House of Grebennikov, 2003. 264 p.
  6. Personality and interpersonal communication in the network Internet [Lichnost i mezhlichnostnoe vzaimodeistvie v seti Internet].  Volokhonskii V. L., Zaitceva Iu. E. SPb.: St. Petersburg State University, 2007.
  7. John Barger: «Robot Wisdom Weblog».
  8. Robert Skobl, Shel Izrael “Conversation is a bargain. As blogging change communication business and consumers [Razgovor dorozhe deneg. Kak blogging meniaet obshchenie biznesa i potrebitelei]. http://www.modernlib.ru/books/skobl_robert/razgovor_dorozhe_deneg_kak_bloging_menyaet_obschenie_biznesa_i_potrebiteley/