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Marketing in the control system of the organization finance


Авторы

Климова Наталья Владимировна
доктор экономических наук, профессор
Россия, Академия маркетинга и социально-информационных технологий
nv.klimova@mail.ru

Аннотация

The marketing role in financial activity of the organisation is shown, their dual dependence is defined, three blocks of business process are allocated «marketing» connected with the finance, methods of working out of the budget of marketing are generalised, the estimation of efficiency of marketing activity and marketing audit are considered.

Ключевые слова

Marketing, finance, sales, strategy, the budget, efficiency, marketing audit.

Рекомендуемая ссылка

Климова Наталья Владимировна. Marketing in the control system of the organization finance // Современные технологии управления. ISSN 2226-9339. — #1 (13). Номер статьи: 1304. Дата публикации: 08.01.2012. Режим доступа: https://sovman.ru/en/article/1304/

Authors

Klimova Natalya Vladimirovna
Doctor of Economics, Professor
Russia, Academy of marketing and socially-information technologies
nv.klimova@mail.ru

Abstract

Keywords

Suggested citation

Klimova Natalya Vladimirovna. // Modern Management Technology. ISSN 2226-9339. — #1 (13). Art. #  1304. Date issued: 08.01.2012. Available at: https://sovman.ru/en/article/1304/


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Библиографический список

  1. Kotler F. Marketing bases. V.B. Bobrova translation from English. М.: Progress, 1991.
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