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Marketing in the control system of the organization finance

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Authors


Doctor of Economics, Professor
Russia, Academy of marketing and socially-information technologies
nv.klimova@mail.ru

Abstract

The marketing role in financial activity of the organisation is shown, their dual dependence is defined, three blocks of business process are allocated «marketing» connected with the finance, methods of working out of the budget of marketing are generalised, the estimation of efficiency of marketing activity and marketing audit are considered.

Keywords

Marketing, finance, sales, strategy, the budget, efficiency, marketing audit.

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Klimova Natalya Vladimirovna
Marketing in the control system of the organization finance// Modern Management Technology. ISSN 2226-9339. – #1 (13). Art. # 1304. Date issued: . Available at: https://sovman.ru/en/article/1304/

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References

  1. Kotler F. Marketing bases. V.B. Bobrova translation from English. М.: Progress, 1991.
  2. Poljak. G.B. Finansy / G.B. Poljak. – М: UNITI. – 2008. – 73 p.
  3. http://m-arket.narod.ru/