Procedure for choice of market niches high-technology products
Authors
Tokarev Boris Evgenevich
Ph.D., associate professor
Russia, State University of Management named after S.Ordzhonikidze
[email protected]
Abstract
The article is offered a method for choice high-technology market niches. The procedure is organized on evaluation of internal and external factors, forecasting for future development, risks evaluation. The sequence of steps is described.
Keywords
high-technology market, market niches, internal and external factors, risk, forecasting.
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