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Organization and advertising activities of commercial enterprises


Авторы

Потолокова Мария Олеговна
доктор экономических наук, профессор кафедры менеджмента массовых коммуникаций
Россия, Санкт-Петербургский государственный университет
m.potolokova@yandex.ru

Аннотация

One of the fundamental functions of advertising is economic. From the moment when the company plans and implements launches its advertising campaign, a chain reaction of economic events. In this article we present a scheduling algorithm campaigns entrepreneurial structures.

Ключевые слова

advertising, advertising, advertising campaign planning algorithm.

Рекомендуемая ссылка

Потолокова Мария Олеговна. Organization and advertising activities of commercial enterprises // Современные технологии управления. ISSN 2226-9339. — #3 (27). Номер статьи: 2703. Дата публикации: 08.03.2013. Режим доступа: https://sovman.ru/en/article/2703/

Authors

Potolokova Mariia Olegovna
Doctor of Economics, Professor of Management Communications
Russia, St. Petersburg State University
m.potolokova@yandex.ru

Abstract

Keywords

Suggested citation

Potolokova Mariia Olegovna. // Modern Management Technology. ISSN 2226-9339. — #3 (27). Art. #  2703. Date issued: 08.03.2013. Available at: https://sovman.ru/en/article/2703/


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Библиографический список

  1. Potolokova M.O., Popkov V.P.  Methodological guidelines for the development planning of advertising companies [Metodicheskie osnovy formirovaniia sistemy planirovaniia reklamnoi deiatelnosti predpriiatiia]. SPb., Nestor, 2005.- 88 p.
  2. Potolokova M.O. Methodology for managing network-based business structures targeted advertising. monograph [Metodologiia upravleniia setevymi predprinimatelskimi strukturami na osnove tcelevoi reklamy.: Monografiia]. Federalnoe agentstvo po obrazovaniiu, SPbGIEU. SPb: SPbGIEU, 2007. 220 p.

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