Organization and advertising activities of commercial enterprises

Authors: Potolokova Mariia Olegovna
Doctor of Economics, Professor of Management Communications
Russia, St. Petersburg State University
Abstract: One of the fundamental functions of advertising is economic. From the moment when the company plans and implements launches its advertising campaign, a chain reaction of economic events. In this article we present a scheduling algorithm campaigns entrepreneurial structures.
Keywords: advertising, advertising, advertising campaign planning algorithm.

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Suggested citation: Potolokova Mariia Olegovna
Organization and advertising activities of commercial enterprises// Modern Management Technology. ISSN 2226-9339. – #3 (27). Art. # 2703. Date issued: 2013-03-08 . Available at: https://sovman.ru/en/article/2703/

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References

Potolokova M.O., Popkov V.P. Methodological guidelines for the development planning of advertising companies [Metodicheskie osnovy formirovaniia sistemy planirovaniia reklamnoi deiatelnosti predpriiatiia]. SPb., Nestor, 2005.- 88 p.
Potolokova M.O. Methodology for managing network-based business structures targeted advertising. monograph [Metodologiia upravleniia setevymi predprinimatelskimi strukturami na osnove tcelevoi reklamy.: Monografiia]. Federalnoe agentstvo po obrazovaniiu, SPbGIEU. SPb: SPbGIEU, 2007. 220 p.