Organization and advertising activities of commercial enterprises


Doctor of Economics, Professor of Management Communications
Russia, St. Petersburg State University


One of the fundamental functions of advertising is economic. From the moment when the company plans and implements launches its advertising campaign, a chain reaction of economic events. In this article we present a scheduling algorithm campaigns entrepreneurial structures.


advertising, advertising, advertising campaign planning algorithm.

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Potolokova Mariia Olegovna
Organization and advertising activities of commercial enterprises// Modern Management Technology. ISSN 2226-9339. – #3 (27). Art. # 2703. Date issued: . Available at:

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