Organization and advertising activities of commercial enterprises
Авторы
Аннотация
One of the fundamental functions of advertising is economic. From the moment when the company plans and implements launches its advertising campaign, a chain reaction of economic events. In this article we present a scheduling algorithm campaigns entrepreneurial structures.
Ключевые слова
advertising, advertising, advertising campaign planning algorithm.
Рекомендуемая ссылка
Потолокова Мария Олеговна. Organization and advertising activities of commercial enterprises // Современные технологии управления. ISSN 2226-9339. — #3 (27). Номер статьи: 2703. Дата публикации: 08.03.2013. Режим доступа: https://sovman.ru/en/article/2703/
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Abstract
Keywords
Suggested citation
Potolokova Mariia Olegovna. // Modern Management Technology. ISSN 2226-9339. — #3 (27). Art. # 2703. Date issued: 08.03.2013. Available at: https://sovman.ru/en/article/2703/
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Библиографический список
- Potolokova M.O., Popkov V.P. Methodological guidelines for the development planning of advertising companies [Metodicheskie osnovy formirovaniia sistemy planirovaniia reklamnoi deiatelnosti predpriiatiia]. SPb., Nestor, 2005.- 88 p.
- Potolokova M.O. Methodology for managing network-based business structures targeted advertising. monograph [Metodologiia upravleniia setevymi predprinimatelskimi strukturami na osnove tcelevoi reklamy.: Monografiia]. Federalnoe agentstvo po obrazovaniiu, SPbGIEU. SPb: SPbGIEU, 2007. 220 p.