Role of information systems in the course of marketing of the industrial enterprise


senior Lecturer
Russia, Samara State University of Economics, Syzransky branch
[email protected]


In modern conditions the special importance is gained by information systems in management of the enterprise. The author in the work emphasizes the value and a role of information resources in this activity. The author gives special importance to information systems of marketing.


information system, industrial enterprise, control system of marketing information.

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Pudovkina Olga Evgenevna
Role of information systems in the course of marketing of the industrial enterprise// Modern Management Technology. ISSN 2226-9339. – #8 (32). Art. # 3206. Date issued: . Available at:

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