Role of information systems in the course of marketing of the industrial enterprise
Pudovkina Olga Evgenevna
Russia, Samara State University of Economics, Syzransky branch
In modern conditions the special importance is gained by information systems in management of the enterprise. The author in the work emphasizes the value and a role of information resources in this activity. The author gives special importance to information systems of marketing.
information system, industrial enterprise, control system of marketing information.
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