Role of information systems in the course of marketing of the industrial enterprise


senior Lecturer
Russia, Samara State University of Economics, Syzransky branch


In modern conditions the special importance is gained by information systems in management of the enterprise. The author in the work emphasizes the value and a role of information resources in this activity. The author gives special importance to information systems of marketing.

Ключевые слова

information system, industrial enterprise, control system of marketing information.

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Pudovkina Olga Evgenevna
Role of information systems in the course of marketing of the industrial enterprise// Современные технологии управления. ISSN 2226-9339. – #8 (32). Номер статьи: 3206. Дата публикации: . Режим доступа:

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Библиографический список

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