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Role of information systems in the course of marketing of the industrial enterprise


Авторы

Пудовкина Ольга Евгеньевна
старший преподаватель
Россия, Самарский государственный экономический университет, Сызранский филиал
olechkasgeu.@mail.ru

Аннотация

In modern conditions the special importance is gained by information systems in management of the enterprise. The author in the work emphasizes the value and a role of information resources in this activity. The author gives special importance to information systems of marketing.

Ключевые слова

information system, industrial enterprise, control system of marketing information.

Рекомендуемая ссылка

Пудовкина Ольга Евгеньевна. Role of information systems in the course of marketing of the industrial enterprise // Современные технологии управления. ISSN 2226-9339. — #8 (32). Номер статьи: 3206. Дата публикации: 08.08.2013. Режим доступа: https://sovman.ru/en/article/3206/

Authors

Pudovkina Olga Evgenevna
senior Lecturer
Russia, Samara State University of Economics, Syzransky branch
olechkasgeu.@mail.ru

Abstract

Keywords

Suggested citation

Pudovkina Olga Evgenevna. // Modern Management Technology. ISSN 2226-9339. — #8 (32). Art. #  3206. Date issued: 08.08.2013. Available at: https://sovman.ru/en/article/3206/


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Библиографический список

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