Главная страница » Публикации » 2020 » #2 (92) » Website of a hotel company as a tool for transmitting brand values and attracting the target audience

Website of a hotel company as a tool for transmitting brand values and attracting the target audience

Management, Economics, Health, Education and Welfare
Website of a hotel company as a tool for transmitting brand values and attracting the target audience

Авторы

No items found

Аннотация

The article explores the need to develop a website for hotel enterprises in modern market conditions, reveals the role of a hotel website as a tool to increase the competitiveness of hotel enterprises. The authors determined the multitasking vector of hotel websites and conducted a comparative analysis of the sites of two high-class hotel enterprises operating in the Moscow hospitality market. It is concluded that a well-designed and organized website can become a significant competitive advantage for any hotel company.

Ключевые слова

website, hotel business, hotel business competitiveness, brand value, target audience, Moscow hospitality market

Рекомендуемая ссылка

No items found. Website of a hotel company as a tool for transmitting brand values and attracting the target audience // Современные технологии управления. ISSN 2226-9339. — #2 (92). Номер статьи: 9212. Дата публикации: 31.05.2020. Режим доступа: https://sovman.ru/en/article/9212/

Authors

No items found

Abstract

Keywords

Suggested citation

No items found. // Modern Management Technology. ISSN 2226-9339. — #2 (92). Art. #  9212. Date issued: 31.05.2020. Available at: https://sovman.ru/en/article/9212/

Only Russian

Print Friendly, PDF & Email
Оправить мне на email статью

Читайте также

Практика применения SWOT-анализа в деятельности спортивной коммерческой организации
Выпускная квалификационная работа “Развитие туристического бизнеса в РБ. Стартап проект: Дом путешествий”
Использование ИИ в управлении образовательными организациями
Финансовая модель строительства глэмпинга в Калининградской области
Эффективность технологий управления в спорте

Библиографический список

  1. Dzhandzhugazova Ye.A., Kabelkayte-Vaytkene YU.A. The transformation of the hotel business in the context of the development of the digital economy in Russia [Transformatsiya gostinichnogo biznesa v usloviyakh razvitiya tsifrovoy ekonomiki v Rossii]// Service plus. -2018. -T. 12. -№ 3. -С. 96-104.
  2. Il’ina Ye.L., Latkin A.N., Valedinskaya Ye.N. Patterns and current trends in the development of the hospitality and tourism industry [Zakonomernosti i sovremennyye tendentsii razvitiya industrii gostepriimstva i turizma]// In the collection: Economics and National Economy Management: Genesis, Current State and Development Prospects Materials of the II International Scientific and Practical Conference. In 2 parts. -2018. -WITH. 184-189.
  3. Kobyak M.V., Il’ina Ye.L., Latkin A.N. Modern trends in the hotel business, influencing the development of customer experience [Sovremennyye tendentsii v gostinichnom biznese, vliyayushchiye na razvitiye opyta kliyentov]// In the collection: Problems and prospects of the hospitality industry, tourism and sports Collection of articles. Moscow, 2019. 174-178.
  4. Koval’chuk A.P., Blinova Ye.A. Management of the competitiveness of hospitality industry enterprises in modern conditions in Russia [Upravleniye konkurentosposobnost’yu predpriyatiy industrii gostepriimstva v sovremennykh usloviyakh v Rossii]// Russian Journal of Entrepreneurship. 2017. -T. 18. -№ 6.-С. 917-928.
  5. Koval’chuk A.P., Blinova Ye.A., Dedusenko Ye.A. Improving the competitiveness of Russian enterprises in the hospitality and tourism industry in modern conditions [Povysheniye konkurentosposobnosti rossiyskikh predpriyatiy industrii gostepriimstva i turizma v sovremennykh usloviyak]// Russian Economic Internet Journal. 2016. -№ 4. -С. 25.
  6. Kozlov D.A. Features of the provision of hotel services in the Russian Federation [Osobennosti predostavleniya gostinichnykh uslug v Rossiyskoy Federatsii]// In the collection: “Actual problems of the hospitality and tourism industry” collection of articles of the international scientific and practical conference. 2016. -WITH. 80-85.
  7. Latkin A.N., Il’ina Ye.L., Petelina A.V. Modern marketing methods for promoting a hotel product [Sovremennyye marketingovyye metody prodvizheniya gostinichnogo produkta]// In the book: Problems and prospects of the hospitality and tourism industry collection of articles. G.V. Russian University of Economics Plekhanov. Ufa, 2017. 129-134.
  8. Popov L.A., Miloradov K.A. Directions of the digital transformation of the hospitality industry [Napravleniya tsifrovoy transformatsii industrii gostepriimstva]// In the collection: View of the 21st century generation on the future of the digital economy, collection of articles by teachers of the IX International Scientific and Practical Conference “Modern Economics: Concepts and Models of Innovative Development”. -2018. -WITH. 540-544.
  9. Official site “Lotte Hotel Moscow” [Electronic resource]. – Access mode: https://www.lottehotel.com/moscow-hotel/ru.html (accessed 05.03.2020)
  10. The official website of the Metropol Hotel [Electronic resource]. – Access mode: https://metropol-moscow.ru/ (accessed date: 05/03/2020)

Leave a Reply

Your email address will not be published. Required fields are marked *

Shopping Cart
Scroll to Top