Главная страница » Публикации » 2020 » #2 (92) » Website of a hotel company as a tool for transmitting brand values and attracting the target audience

Website of a hotel company as a tool for transmitting brand values and attracting the target audience

Management, Economics, Health, Education and Welfare
Website of a hotel company as a tool for transmitting brand values and attracting the target audience

Авторы

Ильина Елена Львовна
к.э.н., доцент кафедры индустрии гостеприимства, туризма и спорта
Россия, Российский экономический университет имени Г. В. Плеханова
Ilina.EL@rea.ru
Латкин Александр Николаевич
к.э.н., доцент кафедры индустрии гостеприимства, туризма и спорта
Россия, Российский экономический университет имени Г. В. Плеханова
Latkin.AN@rea.ru
Сергеева Вероника Сергеевна
факультет гостинично-ресторанной, туристической и спортивной индустрии
Россия, Российский экономический университет имени Г. В. Плеханова
sergeevanikas@reu.onmicrosoft.com
Шевелева Лолита Алексеевна
факультет гостинично-ресторанной, туристической и спортивной индустрии
Россия, Российский экономический университет имени Г. В. Плеханова
Shevelevaloli.L@edu.rea.ru

Аннотация

The article explores the need to develop a website for hotel enterprises in modern market conditions, reveals the role of a hotel website as a tool to increase the competitiveness of hotel enterprises. The authors determined the multitasking vector of hotel websites and conducted a comparative analysis of the sites of two high-class hotel enterprises operating in the Moscow hospitality market. It is concluded that a well-designed and organized website can become a significant competitive advantage for any hotel company.

Ключевые слова

website, hotel business, hotel business competitiveness, brand value, target audience, Moscow hospitality market

Рекомендуемая ссылка

Ильина Елена Львовна, Латкин Александр Николаевич, Сергеева Вероника Сергеевна, Шевелева Лолита Алексеевна. Website of a hotel company as a tool for transmitting brand values and attracting the target audience // Современные технологии управления. ISSN 2226-9339. — #2 (92). Номер статьи: 9212. Дата публикации: 31.05.2020. Режим доступа: https://sovman.ru/en/article/9212/

Authors

Ilyina Elena Lvovna
Ph.D., Associate Professor, Department of Hospitality Industry, Tourism and Sports
Russia, G.V. Plekhanov Russian University of Economics
Ilina.EL@rea.ru
Latkin Aleksandr Nikolayevich
Ph.D., Associate Professor, Department of Hospitality Industry, Tourism and Sports
Russia, G.V. Plekhanov Russian University of Economics
Latkin.AN@rea.ru
Sergeyeva Veronika Sergeyevna
Faculty of hotel and restaurant, tourism and sports industry
Russia, G.V. Plekhanov Russian University of Economics
sergeevanikas@reu.onmicrosoft.com
Sheveleva Lolita Alekseyevna
Faculty of hotel and restaurant, tourism and sports industry
Russia, G.V. Plekhanov Russian University of Economics
Shevelevaloli.L@edu.rea.ru

Abstract

Keywords

Suggested citation

Ilyina Elena Lvovna, Latkin Aleksandr Nikolayevich, Sergeyeva Veronika Sergeyevna, Sheveleva Lolita Alekseyevna. // Modern Management Technology. ISSN 2226-9339. — #2 (92). Art. #  9212. Date issued: 31.05.2020. Available at: https://sovman.ru/en/article/9212/

Only Russian

Print Friendly, PDF & Email
Оправить мне на email статью

Читайте также

Статья “Управленческий учет при подготовке стартапа по созданию физкультурно-спортивного сооружения: анализ рынка конкурентов и потребителей”
Презентация “Федеральный проект “Профессионалитет”
Статья “Управление бизнес-процессами доставки товаров в международных цепях поставок”
Статья “Стратегическая трансформация брендов легкой промышленности и индустрии моды”
Статья “Цифровизация в индустрии моды”

Библиографический список

  1. Dzhandzhugazova Ye.A., Kabelkayte-Vaytkene YU.A. The transformation of the hotel business in the context of the development of the digital economy in Russia [Transformatsiya gostinichnogo biznesa v usloviyakh razvitiya tsifrovoy ekonomiki v Rossii]// Service plus. -2018. -T. 12. -№ 3. -С. 96-104.
  2. Il’ina Ye.L., Latkin A.N., Valedinskaya Ye.N. Patterns and current trends in the development of the hospitality and tourism industry [Zakonomernosti i sovremennyye tendentsii razvitiya industrii gostepriimstva i turizma]// In the collection: Economics and National Economy Management: Genesis, Current State and Development Prospects Materials of the II International Scientific and Practical Conference. In 2 parts. -2018. -WITH. 184-189.
  3. Kobyak M.V., Il’ina Ye.L., Latkin A.N. Modern trends in the hotel business, influencing the development of customer experience [Sovremennyye tendentsii v gostinichnom biznese, vliyayushchiye na razvitiye opyta kliyentov]// In the collection: Problems and prospects of the hospitality industry, tourism and sports Collection of articles. Moscow, 2019. 174-178.
  4. Koval’chuk A.P., Blinova Ye.A. Management of the competitiveness of hospitality industry enterprises in modern conditions in Russia [Upravleniye konkurentosposobnost’yu predpriyatiy industrii gostepriimstva v sovremennykh usloviyakh v Rossii]// Russian Journal of Entrepreneurship. 2017. -T. 18. -№ 6.-С. 917-928.
  5. Koval’chuk A.P., Blinova Ye.A., Dedusenko Ye.A. Improving the competitiveness of Russian enterprises in the hospitality and tourism industry in modern conditions [Povysheniye konkurentosposobnosti rossiyskikh predpriyatiy industrii gostepriimstva i turizma v sovremennykh usloviyak]// Russian Economic Internet Journal. 2016. -№ 4. -С. 25.
  6. Kozlov D.A. Features of the provision of hotel services in the Russian Federation [Osobennosti predostavleniya gostinichnykh uslug v Rossiyskoy Federatsii]// In the collection: “Actual problems of the hospitality and tourism industry” collection of articles of the international scientific and practical conference. 2016. -WITH. 80-85.
  7. Latkin A.N., Il’ina Ye.L., Petelina A.V. Modern marketing methods for promoting a hotel product [Sovremennyye marketingovyye metody prodvizheniya gostinichnogo produkta]// In the book: Problems and prospects of the hospitality and tourism industry collection of articles. G.V. Russian University of Economics Plekhanov. Ufa, 2017. 129-134.
  8. Popov L.A., Miloradov K.A. Directions of the digital transformation of the hospitality industry [Napravleniya tsifrovoy transformatsii industrii gostepriimstva]// In the collection: View of the 21st century generation on the future of the digital economy, collection of articles by teachers of the IX International Scientific and Practical Conference “Modern Economics: Concepts and Models of Innovative Development”. -2018. -WITH. 540-544.
  9. Official site “Lotte Hotel Moscow” [Electronic resource]. – Access mode: https://www.lottehotel.com/moscow-hotel/ru.html (accessed 05.03.2020)
  10. The official website of the Metropol Hotel [Electronic resource]. – Access mode: https://metropol-moscow.ru/ (accessed date: 05/03/2020)

Leave a Reply

Your email address will not be published. Required fields are marked *

Shopping Cart
Scroll to Top