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Website of a hotel company as a tool for transmitting brand values and attracting the target audience

Website of a hotel company as a tool for transmitting brand values and attracting the target audience


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The article explores the need to develop a website for hotel enterprises in modern market conditions, reveals the role of a hotel website as a tool to increase the competitiveness of hotel enterprises. The authors determined the multitasking vector of hotel websites and conducted a comparative analysis of the sites of two high-class hotel enterprises operating in the Moscow hospitality market. It is concluded that a well-designed and organized website can become a significant competitive advantage for any hotel company.

Ключевые слова

website, hotel business, hotel business competitiveness, brand value, target audience, Moscow hospitality market

Рекомендуемая ссылка

No items found. Website of a hotel company as a tool for transmitting brand values and attracting the target audience // Современные технологии управления. ISSN 2226-9339. — #2 (92). Номер статьи: 9212. Дата публикации: 31.05.2020. Режим доступа: https://sovman.ru/en/article/9212/


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Suggested citation

No items found. // Modern Management Technology. ISSN 2226-9339. — #2 (92). Art. #  9212. Date issued: 31.05.2020. Available at: https://sovman.ru/en/article/9212/

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Библиографический список

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