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Website of a hotel company as a tool for transmitting brand values and attracting the target audience

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Authors


Ph.D., Associate Professor, Department of Hospitality Industry, Tourism and Sports
Russia, G.V. Plekhanov Russian University of Economics
[email protected]


Ph.D., Associate Professor, Department of Hospitality Industry, Tourism and Sports
Russia, G.V. Plekhanov Russian University of Economics
[email protected]


Faculty of hotel and restaurant, tourism and sports industry
Russia, G.V. Plekhanov Russian University of Economics
[email protected]


Faculty of hotel and restaurant, tourism and sports industry
Russia, G.V. Plekhanov Russian University of Economics
[email protected]

Abstract

The article explores the need to develop a website for hotel enterprises in modern market conditions, reveals the role of a hotel website as a tool to increase the competitiveness of hotel enterprises. The authors determined the multitasking vector of hotel websites and conducted a comparative analysis of the sites of two high-class hotel enterprises operating in the Moscow hospitality market. It is concluded that a well-designed and organized website can become a significant competitive advantage for any hotel company.

Keywords

website, hotel business, hotel business competitiveness, brand value, target audience, Moscow hospitality market

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Suggested citation

Ilyina Elena Lvovna , Latkin Aleksandr Nikolayevich , Sergeyeva Veronika Sergeyevna , Sheveleva Lolita Alekseyevna
Website of a hotel company as a tool for transmitting brand values and attracting the target audience// Modern Management Technology. ISSN 2226-9339. – #2 (92). Art. # 9212. Date issued: . Available at: https://sovman.ru/en/article/9212/

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