Website of a hotel company as a tool for transmitting brand values and attracting the target audience

Ilyina Elena Lvovna; Latkin Aleksandr Nikolayevich; Sergeyeva Veronika Sergeyevna; Sheveleva Lolita Alekseyevna

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Authors: Ilyina Elena Lvovna
Ph.D., Associate Professor, Department of Hospitality Industry, Tourism and Sports
Russia, G.V. Plekhanov Russian University of Economics
Ilina.EL@rea.ru

Latkin Aleksandr Nikolayevich
Ph.D., Associate Professor, Department of Hospitality Industry, Tourism and Sports
Russia, G.V. Plekhanov Russian University of Economics
Latkin.AN@rea.ru

Sergeyeva Veronika Sergeyevna
Faculty of hotel and restaurant, tourism and sports industry
Russia, G.V. Plekhanov Russian University of Economics
sergeevanikas@reu.onmicrosoft.com

Sheveleva Lolita Alekseyevna
Faculty of hotel and restaurant, tourism and sports industry
Russia, G.V. Plekhanov Russian University of Economics
Shevelevaloli.L@edu.rea.ru
Abstract: The article explores the need to develop a website for hotel enterprises in modern market conditions, reveals the role of a hotel website as a tool to increase the competitiveness of hotel enterprises. The authors determined the multitasking vector of hotel websites and conducted a comparative analysis of the sites of two high-class hotel enterprises operating in the Moscow hospitality market. It is concluded that a well-designed and organized website can become a significant competitive advantage for any hotel company.
Keywords: website, hotel business, hotel business competitiveness, brand value, target audience, Moscow hospitality market

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Suggested citation: Ilyina Elena Lvovna , Latkin Aleksandr Nikolayevich , Sergeyeva Veronika Sergeyevna , Sheveleva Lolita Alekseyevna
Website of a hotel company as a tool for transmitting brand values and attracting the target audience// Modern Management Technology. ISSN 2226-9339. – #2 (92). Art. # 9212. Date issued: 2020-05-31 . Available at: https://sovman.ru/en/article/9212/

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