6+

Website of a hotel company as a tool for transmitting brand values and attracting the target audience

Send me via email

Authors


Ph.D., Associate Professor, Department of Hospitality Industry, Tourism and Sports
Russia, G.V. Plekhanov Russian University of Economics
Ilina.EL@rea.ru


Ph.D., Associate Professor, Department of Hospitality Industry, Tourism and Sports
Russia, G.V. Plekhanov Russian University of Economics
Latkin.AN@rea.ru


Faculty of hotel and restaurant, tourism and sports industry
Russia, G.V. Plekhanov Russian University of Economics
sergeevanikas@reu.onmicrosoft.com


Faculty of hotel and restaurant, tourism and sports industry
Russia, G.V. Plekhanov Russian University of Economics
Shevelevaloli.L@edu.rea.ru

Abstract

The article explores the need to develop a website for hotel enterprises in modern market conditions, reveals the role of a hotel website as a tool to increase the competitiveness of hotel enterprises. The authors determined the multitasking vector of hotel websites and conducted a comparative analysis of the sites of two high-class hotel enterprises operating in the Moscow hospitality market. It is concluded that a well-designed and organized website can become a significant competitive advantage for any hotel company.

Keywords

website, hotel business, hotel business competitiveness, brand value, target audience, Moscow hospitality market

Print Friendly, PDF & Email

Categories of article:

Read also

Suggested citation

Ilyina Elena Lvovna , Latkin Aleksandr Nikolayevich , Sergeyeva Veronika Sergeyevna , Sheveleva Lolita Alekseyevna
Website of a hotel company as a tool for transmitting brand values and attracting the target audience// Modern Management Technology. ISSN 2226-9339. – #2 (92). Art. # 9212. Date issued: . Available at: https://sovman.ru/en/article/9212/

Full article text is available only in Russian.
Please select from the menu Russian language and continue reading.


References

  1. Dzhandzhugazova Ye.A., Kabelkayte-Vaytkene YU.A. The transformation of the hotel business in the context of the development of the digital economy in Russia [Transformatsiya gostinichnogo biznesa v usloviyakh razvitiya tsifrovoy ekonomiki v Rossii]// Service plus. -2018. -T. 12. -№ 3. -С. 96-104.
  2. Il’ina Ye.L., Latkin A.N., Valedinskaya Ye.N. Patterns and current trends in the development of the hospitality and tourism industry [Zakonomernosti i sovremennyye tendentsii razvitiya industrii gostepriimstva i turizma]// In the collection: Economics and National Economy Management: Genesis, Current State and Development Prospects Materials of the II International Scientific and Practical Conference. In 2 parts. -2018. -WITH. 184-189.
  3. Kobyak M.V., Il’ina Ye.L., Latkin A.N. Modern trends in the hotel business, influencing the development of customer experience [Sovremennyye tendentsii v gostinichnom biznese, vliyayushchiye na razvitiye opyta kliyentov]// In the collection: Problems and prospects of the hospitality industry, tourism and sports Collection of articles. Moscow, 2019. 174-178.
  4. Koval’chuk A.P., Blinova Ye.A. Management of the competitiveness of hospitality industry enterprises in modern conditions in Russia [Upravleniye konkurentosposobnost’yu predpriyatiy industrii gostepriimstva v sovremennykh usloviyakh v Rossii]// Russian Journal of Entrepreneurship. 2017. -T. 18. -№ 6.-С. 917-928.
  5. Koval’chuk A.P., Blinova Ye.A., Dedusenko Ye.A. Improving the competitiveness of Russian enterprises in the hospitality and tourism industry in modern conditions [Povysheniye konkurentosposobnosti rossiyskikh predpriyatiy industrii gostepriimstva i turizma v sovremennykh usloviyak]// Russian Economic Internet Journal. 2016. -№ 4. -С. 25.
  6. Kozlov D.A. Features of the provision of hotel services in the Russian Federation [Osobennosti predostavleniya gostinichnykh uslug v Rossiyskoy Federatsii]// In the collection: “Actual problems of the hospitality and tourism industry” collection of articles of the international scientific and practical conference. 2016. -WITH. 80-85.
  7. Latkin A.N., Il’ina Ye.L., Petelina A.V. Modern marketing methods for promoting a hotel product [Sovremennyye marketingovyye metody prodvizheniya gostinichnogo produkta]// In the book: Problems and prospects of the hospitality and tourism industry collection of articles. G.V. Russian University of Economics Plekhanov. Ufa, 2017. 129-134.
  8. Popov L.A., Miloradov K.A. Directions of the digital transformation of the hospitality industry [Napravleniya tsifrovoy transformatsii industrii gostepriimstva]// In the collection: View of the 21st century generation on the future of the digital economy, collection of articles by teachers of the IX International Scientific and Practical Conference “Modern Economics: Concepts and Models of Innovative Development”. -2018. -WITH. 540-544.
  9. Official site “Lotte Hotel Moscow” [Electronic resource]. – Access mode: https://www.lottehotel.com/moscow-hotel/ru.html (accessed 05.03.2020)
  10. The official website of the Metropol Hotel [Electronic resource]. – Access mode: https://metropol-moscow.ru/ (accessed date: 05/03/2020)