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Website of a hotel company as a tool for transmitting brand values and attracting the target audience

Website of a hotel company as a tool for transmitting brand values and attracting the target audience

Авторы

Ильина Елена Львовна
к.э.н., доцент кафедры индустрии гостеприимства, туризма и спорта
Россия, Российский экономический университет имени Г. В. Плеханова
Ilina.EL@rea.ru
Латкин Александр Николаевич
к.э.н., доцент кафедры индустрии гостеприимства, туризма и спорта
Россия, Российский экономический университет имени Г. В. Плеханова
Latkin.AN@rea.ru
Сергеева Вероника Сергеевна
факультет гостинично-ресторанной, туристической и спортивной индустрии
Россия, Российский экономический университет имени Г. В. Плеханова
sergeevanikas@reu.onmicrosoft.com
Шевелева Лолита Алексеевна
факультет гостинично-ресторанной, туристической и спортивной индустрии
Россия, Российский экономический университет имени Г. В. Плеханова
Shevelevaloli.L@edu.rea.ru

Аннотация

The article explores the need to develop a website for hotel enterprises in modern market conditions, reveals the role of a hotel website as a tool to increase the competitiveness of hotel enterprises. The authors determined the multitasking vector of hotel websites and conducted a comparative analysis of the sites of two high-class hotel enterprises operating in the Moscow hospitality market. It is concluded that a well-designed and organized website can become a significant competitive advantage for any hotel company.

Ключевые слова

website, hotel business, hotel business competitiveness, brand value, target audience, Moscow hospitality market

Рекомендуемая ссылка

Ильина Елена Львовна, Латкин Александр Николаевич, Сергеева Вероника Сергеевна, Шевелева Лолита Алексеевна. Website of a hotel company as a tool for transmitting brand values and attracting the target audience // Современные технологии управления. ISSN 2226-9339. — #2 (92). Номер статьи: 9212. Дата публикации: 31.05.2020. Режим доступа: https://sovman.ru/en/article/9212/

Authors

Ilyina Elena Lvovna
Ph.D., Associate Professor, Department of Hospitality Industry, Tourism and Sports
Russia, G.V. Plekhanov Russian University of Economics
Ilina.EL@rea.ru
Latkin Aleksandr Nikolayevich
Ph.D., Associate Professor, Department of Hospitality Industry, Tourism and Sports
Russia, G.V. Plekhanov Russian University of Economics
Latkin.AN@rea.ru
Sergeyeva Veronika Sergeyevna
Faculty of hotel and restaurant, tourism and sports industry
Russia, G.V. Plekhanov Russian University of Economics
sergeevanikas@reu.onmicrosoft.com
Sheveleva Lolita Alekseyevna
Faculty of hotel and restaurant, tourism and sports industry
Russia, G.V. Plekhanov Russian University of Economics
Shevelevaloli.L@edu.rea.ru

Abstract

Keywords

Suggested citation

Ilyina Elena Lvovna, Latkin Aleksandr Nikolayevich, Sergeyeva Veronika Sergeyevna, Sheveleva Lolita Alekseyevna. // Modern Management Technology. ISSN 2226-9339. — #2 (92). Art. #  9212. Date issued: 31.05.2020. Available at: https://sovman.ru/en/article/9212/


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