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Theory of generations in marketing management: a retrospective discoursive aspect of the problem

Marketing Management
Theory of generations in marketing management: a retrospective discoursive aspect of the problem

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Аннотация

The article attempts to identify strategic and tactical decisions in the field of marketing management in order to form a unique selling proposition for consumers of the XXI century. Research into the theory of generations has made it possible to identify the essential characteristics of new consumer strata. Shortening the life cycle of innovations imposes new restrictions, but also provides new opportunities for the formation of an effective model of interaction «company - consumer».

Ключевые слова

theory of generations, marketing management, economic globalization, consumer behavior

Рекомендуемая ссылка

No items found. Theory of generations in marketing management: a retrospective discoursive aspect of the problem // Современные технологии управления. ISSN 2226-9339. — #3 (93). Номер статьи: 9315. Дата публикации: 03.12.2020. Режим доступа: https://sovman.ru/en/article/9315/

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Suggested citation

No items found. // Modern Management Technology. ISSN 2226-9339. — #3 (93). Art. #  9315. Date issued: 03.12.2020. Available at: https://sovman.ru/en/article/9315/

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