Klimova Natalya Vladimirovna
Doctor of Economics, Professor
Russia, Academy of marketing and socially-information technologies
The marketing role in financial activity of the organisation is shown, their dual dependence is defined, three blocks of business process are allocated «marketing» connected with the finance, methods of working out of the budget of marketing are generalised, the estimation of efficiency of marketing activity and marketing audit are considered.
Marketing, finance, sales, strategy, the budget, efficiency, marketing audit.
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