Features of use of marketing in management of activity of establishments of secondary professional education

ПОДЕЛИТЬСЯ С ДРУЗЬЯМИ
Authors


Doctor of Economics, Professor of Entrepreneurship and Marketing
Russia, State University -uchebno-scientific-industrial complex
innara_lapina@mail.ru

Abstract

The system of the Russian education is in a stage of structural transformation according to new quality of demand for specialists. In this situation it is necessary to study ways of management of activity of educational institutions in a transition period. Marketing, in our opinion, is one of such ways. Therefore the article is devoted to studying of extent of use of marketing in establishments of secondary professional education (on the example of technical schools of the Oryol region) and to definition of prospects of its further application.

Keywords

marketing, marketing of educational services, marketing in educational institution.

Рекомендуемая ссылка

Ljapina Innara Rafail'evna
Features of use of marketing in management of activity of establishments of secondary professional education// Современные технологии управления. ISSN 2226-9339. – #12 (48). Номер статьи: 4806. Дата публикации: . Режим доступа: http://sovman.ru/en/article/4806/

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References

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